Category Archives: Ecommerce

Busiest Online Shopping Day? Monday, of Course!

Posted on October 20, 2008 by Tom Gray

Online retailers might want to take a look at Atlas Solutions’ Holiday Online Shopping Report: 2006-2007 when planning your advertising and promotional spend for the upcoming holiday season. A couple of things that stand out about online holiday shopping behavior: … Continue reading →

Posted in Ecommerce, Email Marketing, Marketing, Sales | Tagged , | View Comments

Online Retailers Need to Drink Their Own Kool-aid®

Posted on January 21, 2008 by Tom Gray

Mark Sanborn is a hall of fame speaker and the best selling author of The Fred Factor and You Don’t Need a Title to Be a Leader. He’s also a friend and client. He has a new web site and, … Continue reading →

Posted in Customer Service, Ecommerce, Effective Web Design, Marketing, Web Metrics | Tagged , , | View Comments

Podcast at Your Peril

Posted on June 28, 2007 by Tom Gray

You know the old entertainment saying/joke? The one that describes a person has “having a great voice but a face for radio.” The implication is while their voice is show biz quality their looks leave something to be desired. Well, … Continue reading →

Posted in Calls To Action, Conversion, Ecommerce, Marketing, Oops, Sales | View Comments

Sell Your Info Products Through FreeIQ

Posted on June 28, 2007 by Tom Gray

If you have info products you’d like to give away or sell – anything from eBooks to online courses to video and audio – you might want to consider FreeIQ.com (full disclosure: I signed up as an affiliate so this … Continue reading →

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Build Consumer Confidence & Comfort – Give Them Alternatives

Posted on March 29, 2007 by Tom Gray

Here’s a snippet of info gleaned from OMMA Magazine … Only 35% of the U.S. population as a whole feel somewhat to very comfortable using credit cards on the internet. What do you do if you’re selling goods on the … Continue reading →

Posted in Consumer Confidence, Conversion, Ecommerce, Sales | View Comments

Improve Your Web Site ROI By Improving Your Shopper’s Checkout Experience

Posted on March 9, 2007 by Tom Gray

Two tidbits gleaned from different sources. I don’t have either at hand right now but, trust me, I’m in the ballpark on these numbers… Shopping Cart Abandonment Rates are in the 70-75% range. That means that of 100 customers who … Continue reading →

Posted in Conversion, Ecommerce, Web Usability | View Comments

Online Sales Forecast – Holiday 2006

Posted on November 14, 2006 by Tom Gray

Still looking for a reason to sell online? How about, “Cuz Santa says so!”? JupiterResearch predicts a record 114 million users will shop online this holiday season, representing a year-over-year increase in online holiday spending of 18 percent to $32 … Continue reading →

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Good Store Design Essential to Site Success

Posted on November 2, 2006 by Tom Gray

Did you ever walk into and out of a store based on its appearance. Merchandise was poorly organized or strewn around; the store was dirty; the staff unkempt… Now look at your web site’s store… Does it bear a closer resemblance to … Continue reading →

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Want to Use the Blogosphere to Promote Your Next Big Thing…

Posted on August 21, 2006 by Tom Gray

…then you might want to give a read to Gina Trapani’s Press release mashup post on the topic at her personal weblog, “Scribbling.net“. Why do you care what Gina has to say. Mmmm, maybe because she’s editor of one of … Continue reading →

Posted in Blogging, Ecommerce, Email Marketing, Marketing, PR | View Comments

Google Checkout Designed to Attract Advertisers

Posted on June 30, 2006 by Tom Gray

Google Checkout, described by some as a Paypal killing service, is up and running. By registering your credit card details with Google you can easily purchase items at participating merchants (and avoid that merchant’s checkout process almost entirely) by clicking … Continue reading →

Posted in Conversion, Ecommerce, Google, Search Engine Marketing | View Comments