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Category Archives: Effective Online Copy
Twitter Quick Tip – Tracking Retweets
I confess, when I see someone’s tweet (twitter post) and I believe it’s worth Retweeting (passing it on to my network of Twitter followers by adding a RT or Retweet to the beginning of the message) I’ll often swap out … Continue reading
Posted in Blogging, Effective Online Copy, Social Media, Twitter
Tagged analytics, cli.gs, retweets, tutorial, Twitter
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Keywords are Critical Must Haves When Writing Copy
Marketing Sherpa makes a great point when they tell us to hand our copywriters a list of relevant keywords along with the other product and service information we give them prior to writing copy for our web pages. Here’s a … Continue reading
Posted in Developing Content, Effective Online Copy, Search Engine Optimization
Tagged copywriting, keywords, seo
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The Internet is a “…Want it Now” Medium
Gimmee, mine, wantit; the favorite words of my 2 and 3 year old children (back when I had 2 & 3 year old children). Well guess what, the web is populated with the emotional equivalent of 3 year olds. We … Continue reading
Improving Your Search Engine Rankings
I assume that we all want to improve our visibility in search engines like Google, Yahoo, Ask, etc. More importantly, we want to rank high for the services and/or products we represent. Here’s one way to achieve our goal. Make … Continue reading
Writing Sales Copy for the Web – Tips from Jim Edwards
Jim Edwards is a web marketing guru who specializes in writing sales copy that sells – think long copy type sales letters. Personally this is not a format that I’m comfortable with; mainly because I never read long copy … … Continue reading