Category Archives: Effective Online Copy

Twitter Quick Tip – Tracking Retweets

Posted on March 2, 2009 by Tom Gray

I confess, when I see someone’s tweet (twitter post) and I believe it’s worth Retweeting (passing it on to my network of Twitter followers by adding a RT or Retweet to the beginning of the message) I’ll often swap out … Continue reading →

Posted in Blogging, Effective Online Copy, Social Media, Twitter | Tagged , , , , | View Comments

Keywords are Critical Must Haves When Writing Copy

Posted on October 13, 2008 by Tom Gray

Marketing Sherpa makes a great point when they tell us to hand our copywriters a list of relevant keywords along with the other product and service information we give them prior to writing copy for our web pages. Here’s a … Continue reading →

Posted in Developing Content, Effective Online Copy, Search Engine Optimization | Tagged , , | View Comments

The Internet is a “…Want it Now” Medium

Posted on April 23, 2007 by Tom Gray

Gimmee, mine, wantit; the favorite words of my 2 and 3 year old children (back when I had 2 & 3 year old children). Well guess what, the web is populated with the emotional equivalent of 3 year olds. We … Continue reading →

Posted in Calls To Action, Consumer Confidence, Effective Online Copy, Effective Web Design, Email Marketing, Web Usability | View Comments

Improving Your Search Engine Rankings

Posted on August 16, 2006 by Tom Gray

I assume that we all want to improve our visibility in search engines like Google, Yahoo, Ask, etc. More importantly, we want to rank high for the services and/or products we represent. Here’s one way to achieve our goal. Make … Continue reading →

Posted in Building Traffic, Developing Content, Effective Online Copy, Internet, Search Engine Marketing, Search Engine Optimization | View Comments

Writing Sales Copy for the Web – Tips from Jim Edwards

Posted on May 8, 2006 by Tom Gray

Jim Edwards is a web marketing guru who specializes in writing sales copy that sells – think long copy type sales letters. Personally this is not a format that I’m comfortable with; mainly because I never read long copy … … Continue reading →

Posted in Calls To Action, Developing Content, Effective Online Copy | View Comments