Index of Articles
- Blogging (38)
- Blog Directories (4)
- Blogging Tools (9)
- Wordpress (1)
- Browsers (2)
- Building Traffic (27)
- Business Development (1)
- Calls To Action (32)
- Consumer Confidence (10)
- Conversion (22)
- Customer Acquisition (3)
- Customer Retention (13)
- Customer Service (8)
- Developing Content (20)
- Direct Mail (3)
- Ecommerce (10)
- Effective Online Copy (5)
- Effective Web Design (19)
- Email Marketing (37)
- Email List Building (4)
- Email Metrics (6)
- Ezines (12)
- Humor (?) (23)
- Oops (11)
- Internet (25)
- Marketing (88)
- Navigation (2)
- News (1)
- Podcasting (9)
- Podcasts (5)
- PR (3)
- Sales (7)
- Search Engine Marketing (17)
- Local Search (3)
- Paid Search (4)
- Search Engine Optimization (26)
- Google (11)
- Social Media (38)
- LinkedIn (1)
- Social Networks (9)
- Twitter (24)
- Spam and Phish (3)
- Technology & Gadgets (12)
- Testing (6)
- Tutorials (7)
- Uncategorized (69)
- Viral Marketing (10)
- Web Metrics (4)
- Web Usability (15)
- Web2.0 (7)
- Blogging (38)
Category Archives: Email Marketing
Why Subscribers Unsubscribe to Your Email Messages
As usual, the good folks at Marketing Sherpa give us the insight we need about why we’re losing email subscribers … You can’t do much about #5 – Situation Changed – but by making sure that you get #1 and … Continue reading
Posted in Email List Building, Email Marketing, Email Metrics
Tagged email, Marketing Sherpa, subscribers, unsubscribe rates
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Marketing Tactics to Use for Biggest B2C Payoff
Paid Search, SEO Email Marketing Aren’t all these tactics supposed to be dead?
Posted in Email Marketing, Internet, Marketing, Paid Search, Search Engine Optimization
Tagged Email Marketing, marketingsherpa, Paid Search, seo
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What Twitter and Marsha Egan Can Teach Us About Effective Email Communications
Twitter gives me 140 characters to make my point and capture an audience. Marsha Egan’s new book, Inbox Detox, provides several examples of (my description) email diaherrhea where correspondent’s go on for paragraphs and pages when a few succinct sentences … Continue reading
Posted in Developing Content, Email Marketing
Tagged email bestpractices, Inbox Detox, Marsha Egan, Twitter
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Busiest Online Shopping Day? Monday, of Course!
Online retailers might want to take a look at Atlas Solutions’ Holiday Online Shopping Report: 2006-2007 when planning your advertising and promotional spend for the upcoming holiday season. A couple of things that stand out about online holiday shopping behavior: … Continue reading
Posted in Ecommerce, Email Marketing, Marketing, Sales
Tagged Cyber Monday, Online Holiday Shopping
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The Best Time to Send Email
I’ve now seen 2 email marketing authorities in the last 2 days cite 2 case studies saying that the best time to send your email marketing missives is on Tuesday. Marketing Sherpa & Mail Dog Papers (published by Mail Dog … Continue reading
Posted in Email Marketing, Email Metrics, Ezines, Marketing
Tagged best time, email, Marketing, open rates, publish
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Keep Your Eye on the Prize on your Web Site’s Landing Pages
Dr. Ralph Wilson, internet marketing guru extraordinaire, in the January 22nd edition of Web Marketing Today reminds us that the more tightly we focus our landing page on the task at hand (sell something, get a lead, sign up a … Continue reading
Posted in Calls To Action, Conversion, Email Marketing
Tagged conversion rate, landing pages, Ralph Wilson, Web Marketing Today
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Keep Your Content On Topic
A post by Janine Popick, CEO at Vertical Response, on 10 things you should have on your marketing to-do list for 2008 reminded me of the importance of focus when blogging, sending your email newsletter (ezine) or any other customer-focused … Continue reading
Posted in Blogging, Email Marketing, Marketing
Tagged Blogging, editorial calendar, email newsletters, marketing focus
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Use Transactional Emails to Create More Sales
What’s a transactional email, you ask? Well it’s an email message that you send to a customer as a result of a transaction – an order confirmation, a shipping notice, thank you for buying/subscribing/registering etc. maildogmanager.com reminds us to … … Continue reading
Posted in Email Marketing, Marketing, Sales
Tagged confirmation, Email Marketing, Internet, Marketing, thank you, transactional email
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Personalization – A Little Effort Goes a Long Way
Effective personalization in your email marketing is more than adding a Dear Josephina in front of your message. It can also involve creating a cultural connection. Google is great at this with their Google Doodles - special representations of their logo to commerate … Continue reading
Posted in Email Marketing, Marketing
Tagged email newsletter, Marketing, personalization
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What Jay Jennings Can Teach You About Email Marketing
Jay Jennings is an internet marketing guy who sells a lot of products to folks who do internet marketing. I like him because he’s an ‘alt’ kind of a guy who doesn’t quite look what you’d expect an internet (or … Continue reading
Posted in Calls To Action, Email Marketing, Marketing, Testing
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