Category Archives: Email List Building

Why Subscribers Unsubscribe to Your Email Messages

Posted on March 17, 2009 by Tom Gray

As usual, the good folks at Marketing Sherpa give us the insight we need about why we’re losing email subscribers … You can’t do much about #5 – Situation Changed – but by making sure that you get #1 and … Continue reading →

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Increase Your Email Newsletter Subscriptions – 10 Tips

Posted on May 16, 2007 by Tom Gray

I belong to a Yahoo Group that is focused on its member’s use of blogs as a business marketing and communications tool. A member asked the group for advice regarding the lack of success in getting sign-ups for her ezine … Continue reading →

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Building Your eZine List – 5 Ideas Off the Top of My Head

Posted on August 31, 2006 by Tom Gray

A prospective client who’s interested in having me take over management of his electronic newsletter asked me if I’d talk to him about building his ezine subscriber list. I mean what’s the point of having a great newsletter if nobody’s … Continue reading →

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Prevent Email List Erosion; Pay Attention to Out of Office Auto Replies

Posted on April 20, 2006 by Tom Gray

Whenever you broadcast an ezine or email promotion you will invariably get a 2-5% response consisting of “Out of Office”-type auto replies. You may be tempted to ignore these, particularly if you have several dozen or hundred to process. My … Continue reading →

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