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What I'm Tweeting
- Shopping with our member discount at REI. (@ REI w/ 8 others) [pic]: http://4sq.com/eLmGOI 2011-04-10
- Kyle is taking good care of amy with her bike repairs (@ Salvagetti Bicycle Workshop) [pic]: http://4sq.com/f7ZLlj 2011-04-10
- Enjoyed volunteering at the 9healthfair. (@ Holy Cross Lutheran Church) http://4sq.com/ejuVTv 2011-04-09
- More updates...
Category Archives: Email Metrics
Why Subscribers Unsubscribe to Your Email Messages
As usual, the good folks at Marketing Sherpa give us the insight we need about why we’re losing email subscribers … You can’t do much about #5 – Situation Changed – but by making sure that you get #1 and … Continue reading
Posted in Email List Building, Email Marketing, Email Metrics
Tagged email, Marketing Sherpa, subscribers, unsubscribe rates
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The Best Time to Send Email
I’ve now seen 2 email marketing authorities in the last 2 days cite 2 case studies saying that the best time to send your email marketing missives is on Tuesday. Marketing Sherpa & Mail Dog Papers (published by Mail Dog … Continue reading
Posted in Email Marketing, Email Metrics, Ezines, Marketing
Tagged best time, email, Marketing, open rates, publish
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Most Important Factors in Getting E-mails Opened
Marketing Sherpa gives us an early peek (available free until 10/23/07) at the critical factors that will boost your email open and click-through rates according to a report to be released later this week by MailerMailer.com: What’s the most critical … Continue reading
Posted in Email Marketing, Email Metrics, Ezines
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Does Email Marketing Matter?
Yes! But it’s not easy. But the payoff can be huge… A couple of stats: Forrester found that customers who buy email advertised products spend 138% more than customers who don’t buy through email. That’s a huge difference. Why? I … Continue reading
Posted in Email Marketing, Email Metrics
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Don’t Use More Than 49 Characters When Composing Email Subject Lines
Email Labs reports some interesting research on email subject lines. Subject lines of 49 or fewer characters garnered a 75% higher click-through rate while achieving a 12.5% higher open rate than email messages with 50 characters or more in their … Continue reading
Posted in Calls To Action, Conversion, Email Marketing, Email Metrics, Ezines
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How Do Your Email Campaigns Compare?
Bronto.com, a provider of email software and list management services, recently released their first quarterly industry statistics report. This concise, 5 page report provides Deliver, Open & Clickthrough rates across several industries and in aggregate. Overall the breakdown is as … Continue reading
Posted in Email Marketing, Email Metrics, Marketing, Uncategorized
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