Category Archives: Ezines

The Best Time to Send Email

Posted on January 24, 2008 by Tom Gray

I’ve now seen 2 email marketing authorities in the last 2 days cite 2 case studies saying that the best time to send your email marketing missives is on Tuesday. Marketing Sherpa & Mail Dog Papers (published by Mail Dog … Continue reading →

Posted in Email Marketing, Email Metrics, Ezines, Marketing | Tagged , , , , | Leave a comment

Most Important Factors in Getting E-mails Opened

Posted on October 16, 2007 by Tom Gray

Marketing Sherpa gives us an early peek (available free until 10/23/07) at the critical factors that will boost your email open and click-through rates according to a report to be released later this week by MailerMailer.com: What’s the most critical … Continue reading →

Posted in Email Marketing, Email Metrics, Ezines | Leave a comment

One Hundred (and Seven) Ways to Get Your Email Blocked

Posted on August 28, 2007 by Tom Gray

Marketing Profs published an article by Jordan Ayen of SubscriberMail that lists the one hundred sure fire words and phrases guaranteed to get your emails blocked if you use them in your subject line (and often in the body of … Continue reading →

Posted in Email Marketing, Ezines, Humor (?), Oops | Leave a comment

Email Marketing: First Impressions are Everything

Posted on June 15, 2007 by Tom Gray

Does your email have great graphics, great content and great offers but nobody’s opening it? Maybe it’s because you’re making a lousy first impression. Here’s some statistics (if I could have done the math, I’d have been a statistician): 49% … Continue reading →

Posted in Calls To Action, Developing Content, Email Marketing, Ezines, Marketing | Leave a comment

What Tactics Do Online Marketers Use to Market?

Posted on May 23, 2007 by Tom Gray

Online marketers use email marketing more than any other tactic with close to 73% favoring this medium. It’s no surprise that email newsletters (ezines) are the second most popular tactic at 61%. (What’s your most effective online marketing tactic? Vote … Continue reading →

Posted in Building Traffic, Email Marketing, Ezines, Marketing, Search Engine Optimization, Viral Marketing | 1 Comment

Increase Your Email Newsletter Subscriptions – 10 Tips

Posted on May 16, 2007 by Tom Gray

I belong to a Yahoo Group that is focused on its member’s use of blogs as a business marketing and communications tool. A member asked the group for advice regarding the lack of success in getting sign-ups for her ezine … Continue reading →

Posted in Building Traffic, Email List Building, Email Marketing, Ezines | Leave a comment

Use Image Alt Tags When Sending Emails

Posted on March 15, 2007 by Tom Gray

My previous post showed an example of what an email message looks like when viewed with images disabled. Here’s an ezine that I work on showing a before and after. In the first picture you’ll note that the image is … Continue reading →

Posted in Browsers, Conversion, Effective Web Design, Email Marketing, Ezines, Web Usability | 1 Comment

Effective Marketing Requires Repetion. Effective Marketing Requires Repetition…

Posted on December 12, 2006 by Tom Gray

A statistic I came across recently stated that we’re exposed to 3,700 distinct messages a day. How do you break through that clutter with your message? By repeating it. We may think it rude to continuely bombard our prospects and … Continue reading →

Posted in Calls To Action, Direct Mail, Email Marketing, Ezines, Marketing | Leave a comment

Building Your eZine List – 5 Ideas Off the Top of My Head

Posted on August 31, 2006 by Tom Gray

A prospective client who’s interested in having me take over management of his electronic newsletter asked me if I’d talk to him about building his ezine subscriber list. I mean what’s the point of having a great newsletter if nobody’s … Continue reading →

Posted in Building Traffic, Calls To Action, Email List Building, Email Marketing, Ezines, Marketing | Leave a comment

Don’t Use More Than 49 Characters When Composing Email Subject Lines

Posted on May 16, 2006 by Tom Gray

Email Labs reports some interesting research on email subject lines. Subject lines of 49 or fewer characters garnered a 75% higher click-through rate while achieving a 12.5% higher open rate than email messages with 50 characters or more in their … Continue reading →

Posted in Calls To Action, Conversion, Email Marketing, Email Metrics, Ezines | Leave a comment