Category Archives: Ezines

Prevent Email List Erosion; Pay Attention to Out of Office Auto Replies

Posted on April 20, 2006 by Tom Gray

Whenever you broadcast an ezine or email promotion you will invariably get a 2-5% response consisting of “Out of Office”-type auto replies. You may be tempted to ignore these, particularly if you have several dozen or hundred to process. My … Continue reading →

Posted in Email List Building, Email Marketing, Ezines | Leave a comment

Marketing is Not Catch and Release

Posted on March 21, 2006 by Tom Gray

If you fish you’re familiar with the concept of catch and release. This is where you work hard to hook a fish and reel it in only to release it once you’ve landed it. It’s from the “it’s the journey, … Continue reading →

Posted in Calls To Action, Email Marketing, Ezines, Marketing, Uncategorized | Leave a comment