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Index of Articles
- Blogging (38)
- Blog Directories (4)
- Blogging Tools (9)
- Wordpress (1)
- Browsers (2)
- Building Traffic (27)
- Business Development (1)
- Calls To Action (33)
- Consumer Confidence (10)
- Conversion (23)
- Customer Acquisition (3)
- Customer Retention (13)
- Customer Service (8)
- Developing Content (20)
- Direct Mail (3)
- Ecommerce (10)
- Effective Online Copy (5)
- Effective Web Design (19)
- Email Marketing (37)
- Email List Building (4)
- Email Metrics (6)
- Ezines (12)
- Humor (?) (23)
- Oops (11)
- Internet (25)
- Marketing (90)
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- Podcasts (5)
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- Technology & Gadgets (12)
- Testing (6)
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- Uncategorized (70)
- Viral Marketing (10)
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- Blogging (38)
What I'm Tweeting
- Shopping with our member discount at REI. (@ REI w/ 8 others) [pic]: http://4sq.com/eLmGOI 2011-04-10
- Kyle is taking good care of amy with her bike repairs (@ Salvagetti Bicycle Workshop) [pic]: http://4sq.com/f7ZLlj 2011-04-10
- Enjoyed volunteering at the 9healthfair. (@ Holy Cross Lutheran Church) http://4sq.com/ejuVTv 2011-04-09
- More updates...
Category Archives: Email Marketing
Promoting Your Events Locally
Do you offer local training, seminars, conferences or other, “open-to-the-public” events and need a better way to get the word out? Then you might consider using FullCalendar.com to promote your next event. Their service is pretty straight forward. You sign … Continue reading
Posted in Email Marketing, Local Search, Marketing
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Getting Your E-mail Audience to Click-through to Your Landing Page
According to research cited by the folks at MailDogManager.com “…the words “Click to continue” generated 50% more click-throughs than either “Continue to article” or “Read more.”“ Of course that may mean that only 2 people clicked on “Read more” while … Continue reading
Posted in Calls To Action, Conversion, Email Marketing, Testing
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Most Important Factors in Getting E-mails Opened
Marketing Sherpa gives us an early peek (available free until 10/23/07) at the critical factors that will boost your email open and click-through rates according to a report to be released later this week by MailerMailer.com: What’s the most critical … Continue reading
Posted in Email Marketing, Email Metrics, Ezines
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Wall Street Bullish on Email Marketing
Are you concerned that email marketing has lost its relevance in the face of ongoing deliverability and spam issues? Apparently Wall Street doesn’t share your concern having boosted the IPO of Constant Contact – a leading email service provider – … Continue reading
Posted in Email Marketing
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Use Text Based Emails if Your Audience is Highly Mobile
I’m a big fan of html based emails and I’ve yet to be convinced by others or my own experience that text-based messages — even in the age of spam filters and other corporate and personal electronic chastity belts designed … Continue reading
Posted in Email Marketing, Marketing
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One Hundred (and Seven) Ways to Get Your Email Blocked
Marketing Profs published an article by Jordan Ayen of SubscriberMail that lists the one hundred sure fire words and phrases guaranteed to get your emails blocked if you use them in your subject line (and often in the body of … Continue reading
Posted in Email Marketing, Ezines, Humor (?), Oops
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Does Email Marketing Matter?
Yes! But it’s not easy. But the payoff can be huge… A couple of stats: Forrester found that customers who buy email advertised products spend 138% more than customers who don’t buy through email. That’s a huge difference. Why? I … Continue reading
Posted in Email Marketing, Email Metrics
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Email Marketing: First Impressions are Everything
Does your email have great graphics, great content and great offers but nobody’s opening it? Maybe it’s because you’re making a lousy first impression. Here’s some statistics (if I could have done the math, I’d have been a statistician): 49% … Continue reading
What Tactics Do Online Marketers Use to Market?
Online marketers use email marketing more than any other tactic with close to 73% favoring this medium. It’s no surprise that email newsletters (ezines) are the second most popular tactic at 61%. (What’s your most effective online marketing tactic? Vote … Continue reading
Increase Your Email Newsletter Subscriptions – 10 Tips
I belong to a Yahoo Group that is focused on its member’s use of blogs as a business marketing and communications tool. A member asked the group for advice regarding the lack of success in getting sign-ups for her ezine … Continue reading
