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Index of Articles
- Blogging (35)
- Blog Directories (4)
- Blogging Tools (9)
- Wordpress (1)
- Browsers (2)
- Building Traffic (26)
- Business Development (1)
- Calls To Action (32)
- Consumer Confidence (10)
- Conversion (23)
- Customer Acquisition (3)
- Customer Retention (14)
- Customer Service (8)
- Developing Content (19)
- Direct Mail (3)
- Ecommerce (10)
- Effective Online Copy (4)
- Effective Web Design (19)
- Email Marketing (37)
- Email List Building (4)
- Email Metrics (6)
- Ezines (12)
- Humor (?) (23)
- Oops (11)
- Internet (25)
- Marketing (88)
- Navigation (2)
- News (1)
- Podcasting (8)
- Podcasts (4)
- PR (3)
- Sales (7)
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- Social Media (15)
- LinkedIn (1)
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- Spam and Phish (3)
- Technology & Gadgets (12)
- Testing (6)
- Tutorials (5)
- Uncategorized (70)
- Viral Marketing (9)
- Web Metrics (4)
- Web Usability (16)
- Web2.0 (4)
- Blogging (35)
Category Archives: Email Marketing
You Don’t Bring Me Flowers … (But it’s 1-800-Flowers Fault!)
1-800-Flowers.com uses email as aggressively as anyone out there when it comes to email marketing. From time to time I use their service to send flowers to friends and family. Of course, once I identified myself as a customer, their … Continue reading
The Internet is a “…Want it Now” Medium
Gimmee, mine, wantit; the favorite words of my 2 and 3 year old children (back when I had 2 & 3 year old children). Well guess what, the web is populated with the emotional equivalent of 3 year olds. We … Continue reading
Use Image Alt Tags When Sending Emails
My previous post showed an example of what an email message looks like when viewed with images disabled. Here’s an ezine that I work on showing a before and after. In the first picture you’ll note that the image is … Continue reading
Posted in Browsers, Conversion, Effective Web Design, Email Marketing, Ezines, Web Usability
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Are You Making It Easy to Ignore Your Email Messages?
This is how the email announcing Marcus Buckingham’s upcoming LA workshops appeared in my Thunderbird email client with “Message View” turned on. Actually, this is how his email announcement didn’t appear… This is what his message looks like with images enabled. A little … Continue reading
Posted in Calls To Action, Conversion, Email Marketing
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Why Test Email Subject Lines? To Increase Your Open Rates
MailDog Papers reports the following statistic: Permission marketers experiencing above-average open rates of 45% are three times more likely to test subject lines. So why test? To obtain superior results.
Posted in Email Marketing, Testing
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Think Email for the Best Return on Your Marketing Dollar Invested
The October 2006 Power of Direct report from the Direct Marketing Association (via EmailLabs) once again established the supremacy of permission-based email. Projected ROI per channel, 2006: Email ROI per $1US spent: $51.45 Print catalogs: $7.20 Non-email Internet marketing: $21.08 Total … Continue reading
Posted in Conversion, Direct Mail, Email Marketing, Marketing, Testing
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Effective Marketing Requires Repetion. Effective Marketing Requires Repetition…
A statistic I came across recently stated that we’re exposed to 3,700 distinct messages a day. How do you break through that clutter with your message? By repeating it. We may think it rude to continuely bombard our prospects and … Continue reading
Posted in Calls To Action, Direct Mail, Email Marketing, Ezines, Marketing
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Direct Mail Drives Web Traffic
According to a study conducted by the Winterberry Group and reported by eMarketer.com “researchers found that 21% of respondents visited a corresponding Web site within 30 days of receiving direct mail, up from 14% in 2003.” eMarketer.com also cited research … Continue reading
Posted in Building Traffic, Conversion, Direct Mail, Email Marketing, Marketing
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Building Your eZine List – 5 Ideas Off the Top of My Head
A prospective client who’s interested in having me take over management of his electronic newsletter asked me if I’d talk to him about building his ezine subscriber list. I mean what’s the point of having a great newsletter if nobody’s … Continue reading
Want to Use the Blogosphere to Promote Your Next Big Thing…
…then you might want to give a read to Gina Trapani’s Press release mashup post on the topic at her personal weblog, “Scribbling.net“. Why do you care what Gina has to say. Mmmm, maybe because she’s editor of one of … Continue reading
Posted in Blogging, Ecommerce, Email Marketing, Marketing, PR
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