Category Archives: Oops

What’s the Font? And Questions that Web Owners Need to Know

Posted on October 14, 2008 by Tom Gray

Do you like your site’s design but your graphic artist or web designer is no longer available? Now you want to make changes but you have images that use fonts and color schemes and you don’t which fonts or color … Continue reading →

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How to (Not) Get Rich!

Posted on February 12, 2008 by Tom Gray

Tara Kachaturoff, posting at AndyWibbels.com reminded me that one man’s stupid business idea is another’s gateway to that two story colonial on Easy Street in her post on Creative Business Ideas. In it she references a NicheGeek.com blog post on … Continue reading →

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One Hundred (and Seven) Ways to Get Your Email Blocked

Posted on August 28, 2007 by Tom Gray

Marketing Profs published an article by Jordan Ayen of SubscriberMail that lists the one hundred sure fire words and phrases guaranteed to get your emails blocked if you use them in your subject line (and often in the body of … Continue reading →

Posted in Email Marketing, Ezines, Humor (?), Oops | Leave a comment

Podcast at Your Peril

Posted on June 28, 2007 by Tom Gray

You know the old entertainment saying/joke? The one that describes a person has “having a great voice but a face for radio.” The implication is while their voice is show biz quality their looks leave something to be desired. Well, … Continue reading →

Posted in Calls To Action, Conversion, Ecommerce, Marketing, Oops, Sales | Leave a comment

And You Thought Airline Pricing was Confusing … Dell Wins the Pricing Prize

Posted on June 18, 2007 by Tom Gray

Wow! I always knew that you could get different prices for the same or similar configurations at Dell – depending on what part of their site you went in through but this is ridiculous – and fascinating. Read the confessions … Continue reading →

Posted in Customer Service, Oops | Leave a comment

Customer Service Equals Marketing and Sales

Posted on June 14, 2007 by Tom Gray

Another long post so here’s what my key points are: Customer service should be the most effective marketing and sales tool in your tool box – guaranteed, you lose business when it’s not. In most cases, some revenue trumps no … Continue reading →

Posted in Customer Retention, Customer Service, Marketing, Oops, Sales | Leave a comment

And the Winner of the Award for Irony in Web Design Awards Goes to…

Posted on May 24, 2007 by Tom Gray

Smashing Magazine for naming North x East #26 on their list of Elegant and Visually Appealing Web Designs. It’s actually a pretty good list so appreciate the irony and the great web designs!

Posted in Blogging, Effective Web Design, Humor (?), Oops | 2 Comments

Don’t Overlook the Obvious When Designing Your Websites (Or Boneheaded Design Mistake #424)

Posted on May 21, 2007 by Tom Gray

Just a quick rant to be filed under the heading, “Stupid Web Tricks”… So I find a WordPress theme that I kind of like but it doesn’t implement correctly and I click over to the designer’s site to see if … Continue reading →

Posted in Oops, Web Usability | 1 Comment

Top 10 Passwords

Posted on May 15, 2007 by Tom Gray

From PC Magazine, the following is a list of the top ten most commonly used passwords. If your’s is on the list, you might want to consider changing it. These are the digital equivalent of the old house key under … Continue reading →

Posted in Humor (?), Internet, Oops | Leave a comment

You Don’t Bring Me Flowers … (But it’s 1-800-Flowers Fault!)

Posted on May 7, 2007 by Tom Gray

1-800-Flowers.com uses email as aggressively as anyone out there when it comes to email marketing. From time to time I use their service to send flowers to friends and family. Of course, once I identified myself as a customer, their … Continue reading →

Posted in Consumer Confidence, Customer Retention, Email Marketing, Oops | Leave a comment