Category Archives: Internet

Interview with eBoot Camp Author, Corey Perlman – Podcast

Posted on March 16, 2009 by Tom Gray

I recently had the pleasure of interviewing Corey Perlman on the Evolving Internet Marketer Podcast. Corey is the author of the Amazon best selling book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business. This everyman’s guide to using … Continue reading →

Posted in Internet, Marketing, Podcasts, Search Engine Marketing, Social Media | Tagged , , , | 3 Comments

Advertising Offline? Shift it Online to Reduce Spend, Increase ROI

Posted on February 12, 2009 by Tom Gray

According to guest blogger, Regis Hadiaris, in a Marketing Pilgrim post titled, 77% of Marketers are Reducing Media Budgets, 144 marketers polled indicated that they were taking ‘next steps’ to reduce the media budgets for their ad campaigns. Key areas … Continue reading →

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Marketing Tactics to Use for Biggest B2C Payoff

Posted on January 27, 2009 by Tom Gray

Paid Search, SEO Email Marketing Aren’t all these tactics supposed to be dead?

Posted in Email Marketing, Internet, Marketing, Paid Search, Search Engine Optimization | Tagged , , , | 1 Comment

The Long Tail Snipped

Posted on January 17, 2009 by Tom Gray

Read an article on 20 Internet Marketing Trends for 2009. Trend #18 said that the Long Tail (<–click this link for a definition), as championed by Wired Magazine Editor Chris Anderson, will be even more important to small business in … Continue reading →

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Internet Marketing Resource for Web Marketers of Every Stripe

Posted on October 23, 2008 by Tom Gray

The great folks at SEOMoz.org have put together a phenomenal toolbox for Internet & Web Marketers and Site Owners of every persuasion from neophyte to know-it-all. Danny Dover of SEOmoz has compiled a collection of nearly 100 tools and web marketing … Continue reading →

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5 Ways to Take Advantage of Social Media – per the DMA Training Source

Posted on October 15, 2008 by Tom Gray

Some very general but relevant, all the same, thoughts about leveraging social media from our friends at the Direct Marketing Association Training Source: Listening — this is a great opportunity to understand your customers, monitor what they are saying about … Continue reading →

Posted in Internet, Marketing, Social Media, Web2.0 | 1 Comment

The Life Cycle of a Blog – From Your Brain to Your Keyboard to Infinity

Posted on February 4, 2008 by Tom Gray

So very cool. Want to know the journey taken by your latest and, no doubt, most brilliant blog posting? Check out The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You from Wired Magazine…

Posted in Blog Directories, Blogging, Blogging Tools, Internet | Tagged , , | Leave a comment

Your Customers Are Online, Why Aren’t You?

Posted on January 11, 2008 by Tom Gray

Are your customers online? Are you? Check this list of Who’s Online from the Pew Internet & American Life Project and if your customers are online and you aren’t then you’d better figure out how to rectify that situation!

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Sizing Up the Blogosphere or “How Big is It?

Posted on January 11, 2008 by Tom Gray

I originally reported the following data on the growth of the blogosphere as part of a post I was writing about a year and 1/2 ago. As sometimes happens, it got stuck in draft world and I never completed it. … Continue reading →

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A Million Small Business Bloggers Can’t Be Wrong

Posted on January 10, 2008 by Tom Gray

Not according to Liz Fuller at BusinessandBlogging.com in a recent post citing a New York Times article on the topic (Blogging’s a Low-Cost High Return Marketing Tool). I like the spin Liz put on it…

Posted in Blogging, Internet, Marketing | Tagged , , | 1 Comment