Category Archives: Internet

Web 3.0 – Eric Schmidt’s (Google’s CEO) Take

If you’re interested in the evolution of the web — and really; who isn’t? — check out the YouTube video posted by Layla on her Thread Bare Gypsy Soul blog. If Web 2.0 can be characterized by the use of … Continue reading

Posted in Internet, Technology & Gadgets | Leave a comment

The Importance of Focus to Internet Success

You’ve heard the saying, “A jack of all trades but master of none.” Success on the internet, and off, is largely dependent on how tightly focused you are; focus well and you’ll prosper, focus poorly and you’ll likely go out of … Continue reading

Posted in Building Traffic, Internet, Marketing | Leave a comment

Sell Your Info Products Through FreeIQ

If you have info products you’d like to give away or sell – anything from eBooks to online courses to video and audio – you might want to consider FreeIQ.com (full disclosure: I signed up as an affiliate so this … Continue reading

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Who’s Watching Your Podcasts?

The podcast audience is… Typically male. Typically younger – although half of podcast viewers fall in the 34-54 age range Typically well-to-do – 77% have household incomes exceeding $50,000 and 31% report incomes over $100,000. Typically well-educated with 47% having … Continue reading

Posted in Internet, Podcasting | 1 Comment

Keep Key Information No More than 3 Clicks Away

I partnered in an IT Consultancy for years with a guy who introduced me to the 3 Click rule for effective navigation. Basically the rule says that whether on your desktop or your website, important information should never be more … Continue reading

Posted in Internet, Navigation, Web Usability | Leave a comment

Wondering Where You Should Spend Your Paid Search Dollars? Ask Search Marketers

According to a posting at eMarketer.com… A WebTrends survey of 132 search marketers at the Emetrics Summit found that 81% ran paid search campaigns on Google. Another 64% ran campaigns on Yahoo!, 49% on MSN, 18% on Ask.com and 12% … Continue reading

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Top 10 Passwords

From PC Magazine, the following is a list of the top ten most commonly used passwords. If your’s is on the list, you might want to consider changing it. These are the digital equivalent of the old house key under … Continue reading

Posted in Humor (?), Internet, Oops | Leave a comment

Be Creative in Your Marketing Efforts

It pays to be creative. I ran into my kid’s old babysitter. Nice young man just starting out. He was telling me about his new business and how he was in the process of developing a business plan. I mentioned … Continue reading

Posted in Customer Retention, Google, Internet, Marketing, Viral Marketing | Leave a comment

Where to Concentrate Limited Search Engine Optimization & Marketing Resources?

DUH! Google of course. Google’s search market share continues to soar. InformationWeek cites the following statistics… “Some 64% of U.S. searches went through Google in March, according to data released on Wednesday by Internet metrics firm Hitwise, up from 58% … Continue reading

Posted in Internet, Marketing, Paid Search, Search Engine Marketing, Search Engine Optimization | 1 Comment

Online Sales Forecast – Holiday 2006

Still looking for a reason to sell online? How about, “Cuz Santa says so!”? JupiterResearch predicts a record 114 million users will shop online this holiday season, representing a year-over-year increase in online holiday spending of 18 percent to $32 … Continue reading

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