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	<title>The Evolving Internet Marketer &#187; Marketing</title>
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	<description>Growing Your Business with Local Search, Social Media and Internet Marketing</description>
	<lastBuildDate>Fri, 26 Jun 2009 11:03:45 +0000</lastBuildDate>
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	<itunes:summary>Growing Your Business with Local Search, Social Media and Internet Marketing</itunes:summary>
	<itunes:author>The Evolving Internet Marketer</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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	<itunes:owner>
		<itunes:name>The Evolving Internet Marketer</itunes:name>
		<itunes:email>tom.gray@essentialsocialmedia.com</itunes:email>
	</itunes:owner>
	<managingEditor>tom.gray@essentialsocialmedia.com (The Evolving Internet Marketer)</managingEditor>
	<itunes:subtitle>Growing Your Business with Local Search, Social Media and Internet Marketing</itunes:subtitle>
	<itunes:keywords>internet marketing, small business marketing, social media marketing, email marketing</itunes:keywords>
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		<title>The Evolving Internet Marketer &#187; Marketing</title>
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		<itunes:category text="Management &amp; Marketing" />
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		<item>
		<title>Build Traffic to Your Blog with Blog Directory Submissions</title>
		<link>http://www.gemsolv.com/wordpress/2009/06/build-traffic-to-your-blog-with-blog-directory-submissions/</link>
		<comments>http://www.gemsolv.com/wordpress/2009/06/build-traffic-to-your-blog-with-blog-directory-submissions/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 11:03:45 +0000</pubDate>
		<dc:creator>Tom Gray</dc:creator>
				<category><![CDATA[Blog Directories]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Building Traffic]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[Link building]]></category>

		<guid isPermaLink="false">http://www.gemsolv.com/wordpress/?p=1155</guid>
		<description><![CDATA[Building relevant traffic for our blog is often the biggest challenge we face. One great way to generate links and traffic is to register your blog with popular blog directories. WebsiteMagazine.com recently published a list of 30 popular blog directories. &#8230; <a href="http://www.gemsolv.com/wordpress/2009/06/build-traffic-to-your-blog-with-blog-directory-submissions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<img style='float: left; margin-right: 10px; border: none;' src='http://www.gravatar.com/avatar.php?gravatar_id=1bad8038e45192f75a8a4d5506b134bf&amp;default=http://use.perl.org/images/pix.gif' alt='No Gravatar' width=40 height=40/><p>Building relevant traffic for our blog is often the biggest challenge we face. One great way to generate links and traffic is to register your blog with popular blog directories.</p>
<p><a title="30 Blog Directories to submit your blog to" href="http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/02/thirty-plus-blog-directories.aspx?esmpost" target="_blank">WebsiteMagazine.com</a> recently published a list of 30 popular blog directories. I&#8217;ve taken this list and turned it into a <a title="Submit your blog to popular blog directories to build traffic and visitors" href="http://www.scribd.com/doc/16810591/30-Popular-Blog-Directories">blog submission tracking spreadsheet</a> that you can download and use to track your efforts in submitting your blog to the relevant blog directories on the list.</p>
<p><a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View 30 Popular Blog Directories on Scribd" href="http://www.scribd.com/doc/16810591/30-Popular-Blog-Directories">30 Popular Blog Directories</a></p>
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<p>Use this list to generate additional traffic for your blog by</p>
<ul>
<li>Visiting each of these directories and</li>
<li>Registering and claiming your blog.</li>
</ul>
<p>Then use this document to track your efforts and any login information and other notes related to your submission. Keep in mind that not all directories are appropriate for all blogs. Some serve special niches which may not be appropriate for the focus of your blog. Also, check within your own industry to see if there are industry specific directories where you&#8217;ll want to pursue a listing for your blog.  </p>
<p>Many blog platforms provide the capability to &#8220;ping&#8221; or notify popular blog catalogues when you create new posts but a more hands-on effort on your part will ensure that you create a more targeted, focused listing that will pay off in more targeted, focused traffic to your blog.</p>
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		<item>
		<title>Social Media Essentials for Business &#8211; You&#8217;re Invited</title>
		<link>http://www.gemsolv.com/wordpress/2009/05/social-media-essentials-for-business-youre-invited/</link>
		<comments>http://www.gemsolv.com/wordpress/2009/05/social-media-essentials-for-business-youre-invited/#comments</comments>
		<pubDate>Mon, 18 May 2009 21:45:09 +0000</pubDate>
		<dc:creator>Tom Gray</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Customer Acquisition]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marsha Egan]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.gemsolv.com/wordpress/?p=1081</guid>
		<description><![CDATA[You&#8217;re invited to attend Social Media Essentials for Business - a free teleseminar on Wednesday, May 20, 2009.  Executive Coach and best selling author, Marsha Egan, will interview me on why, as a business owner or manager, it&#8217;s essential that you add &#8230; <a href="http://www.gemsolv.com/wordpress/2009/05/social-media-essentials-for-business-youre-invited/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<img style='float: left; margin-right: 10px; border: none;' src='http://www.gravatar.com/avatar.php?gravatar_id=1bad8038e45192f75a8a4d5506b134bf&amp;default=http://use.perl.org/images/pix.gif' alt='No Gravatar' width=40 height=40/><p>You&#8217;re invited to attend <a title="Learn why you need to be marketing with social media" href="http://cli.gs/AV67Q7" target="_blank"><strong>Social Media Essentials for Business</strong></a> - a free teleseminar on <strong>Wednesday, May 20, 2009</strong>. </p>
<p><em>Executive Coach and best selling author</em>, <strong><a title="Marsha Egan is an executive coach and well versed in social media" href="http://marshaegan.com" target="_blank">Marsha Egan</a></strong>, will interview me on why, as a business owner or manager,<strong><em> it&#8217;s essential that you add social media to your marketing mix</em></strong>. We&#8217;ll discuss the major social media platforms and give examples of how you can use these to <em>build your brand</em>, <em>establish your authority</em>, <em>create relationships</em> and turn those relationships into <em>partnerships, prospects, customers </em>and <em>profits</em>.</p>
<p><strong>View the following video</strong> for a message from me as to <em>what you&#8217;ll learn</em> when you tune in on May 20th! (By the way, even if you can&#8217;t attend, go ahead and register for<strong> </strong><a title="Learn why you need to be marketing with social media" href="http://cli.gs/AV67Q7" target="_blank"><strong>Social Media Essentials for Business</strong></a> and you&#8217;ll receive the free MP3 recording of the session to listen to at your convenience&#8230;</p>
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		</item>
		<item>
		<title>Jan Vermeiren Tells Us &#8220;How to Really Use LinkedIn&#8221; (Podcast)</title>
		<link>http://www.gemsolv.com/wordpress/2009/05/jan-vermeiren-tells-us-how-to-really-use-linkedin-podcast/</link>
		<comments>http://www.gemsolv.com/wordpress/2009/05/jan-vermeiren-tells-us-how-to-really-use-linkedin-podcast/#comments</comments>
		<pubDate>Thu, 14 May 2009 22:19:11 +0000</pubDate>
		<dc:creator>Tom Gray</dc:creator>
				<category><![CDATA[Customer Acquisition]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Jan Vermeiren]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.gemsolv.com/wordpress/?p=1047</guid>
		<description><![CDATA[I had the pleasure recently to interview Jan Vermeiren, Europe&#8217;s foremost expert on business networking and the author of How to REALLY use LinkedIn, one of the best books on any continent for getting the most from your LinkedIn account. In speaking with Jan &#8230; <a href="http://www.gemsolv.com/wordpress/2009/05/jan-vermeiren-tells-us-how-to-really-use-linkedin-podcast/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<img style='float: left; margin-right: 10px; border: none;' src='http://www.gravatar.com/avatar.php?gravatar_id=1bad8038e45192f75a8a4d5506b134bf&amp;default=http://use.perl.org/images/pix.gif' alt='No Gravatar' width=40 height=40/><p>I had the pleasure recently to interview <strong>Jan Vermeiren</strong>, <em>Europe&#8217;s foremost expert on business networking and the author of <a href="http://www.amazon.com/gp/product/1439229635?ie=UTF8&amp;tag=grayemarketin-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1439229635">How to REALLY use LinkedIn</a>, one of the best books on any continent for getting the most from your <a title="Connect with Tom Gray on LinkedIn" href="http://www.linkedin.com/in/thomasjgray" target="_blank">LinkedIn account</a>.</em></p>
<p><a href="http://www.amazon.com/gp/product/1439229635?ie=UTF8&amp;tag=grayemarketin-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1439229635"><em><img class="alignright size-full wp-image-1050" title="Jan Vermeiren is a networking and LinkedIn expert" src="http://www.gemsolv.com/wordpress/wp-content/uploads/2009/05/jan-vermeiren-linkedin-book.jpg" alt="Jan Vermeiren is a networking and LinkedIn expert" width="207" height="173" /></em></a></p>
<p>In speaking with Jan you soon realize that he gives such great advice for using LinkedIn <em>not because he&#8217;s a LinkedIn expert</em> but because <strong><em>he&#8217;s a networking expert</em></strong>. Jan&#8217;s the founder of <a title="Jan Vermeiren's primary website on business networking" href="http://www.networking-coach.com" target="_blank"><strong>Networking Coach</strong></a> and came to the attention of the global community with the publication of his best selling book on harnessing the power of networks, <a href="http://www.amazon.com/gp/product/1600372619?ie=UTF8&amp;tag=grayemarketin-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1600372619">Let&#8217;s Connect!: A Practical Guide for Highly Effective Professional Networking</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=grayemarketin-20&amp;l=as2&amp;o=1&amp;a=1600372619" border="0" alt="" width="1" height="1" />.</p>
<h2>How to Turn 20 Minutes into 45</h2>
<p>When I approached Jan for this interview I told him that it would be about 15-20 minutes in length. I was fully prepared to honor this time committment but Jan, as incredibly generous as he is, wouldn&#8217;t stop giving great tips, techniques and strategies on turbocharging your LinkedIn presence. So grab a pen and plenty of paper to write down all the great LinkedIn and networking ideas Jan reveals:</p>
<ul>
<li>Where the real power of your LinkedIn network lies</li>
<li>How to quickly grow an effective network</li>
<li>What are the 3 most important principles for getting the most out of online networking</li>
<li>The biggest problems with online networking</li>
<li><em>&#8230; and much, much more</em></li>
</ul>
<h2>Free Light Version of <em>How to Really Use LinkedIn</em></h2>
<p>Jan has graciously made a light version of his LinkedIn book available at <a title="Get a lite version of How to REALLY Use LinkedIn from jan vermeiren" href="http://www.how-to-really-use-linkedin.com/" target="_blank">How-to-REALLY-Use-LinkedIn.com</a>. His primary site, <a title="Networking Coach has great info on business networking" href="http://www.networking-coach.com" target="_blank">Networking-Coach.com</a>, provides links to Jan&#8217;s products and services as well as a number of great free resources on building your prowess in business and professional networking.</p>
<h3>Free Teleseminar: Social Media Essentials for Business</h3>
<p>Jan Vermeiren provides great information and if you want to learn even more about using <strong><em>Social Media</em></strong> and <strong><em>Social Networking</em></strong> to <em>accelerate your business marketing</em>, <a title="Social Media Essentials for Business" href="http://cli.gs/AV67Q7">reserve your seat for a free, 55 minute tele-session</a> that will reveal the power of not only LinkedIn but blogs, Twitter, Facebook, YouTube and other power social media platforms to give your business the edge it needs in these tough economic times! This <em>value-packed, free social media marketing workshop</em> will be broadcast via telephone <strong>Wednesday, May 20, 2009</strong>. <a title="Register now to learn how to turbocharge your marketing with social media" href="http://cli.gs/AV67Q7">Reserve your seat now!</a></p>
<p><strong><em>And now, on to the interview, enjoy!</em></strong></p>
]]></content:encoded>
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			<itunes:keywords>Jan Vermeiren,LinkedIn,podcast,Social Media,social networks</itunes:keywords>
		<itunes:subtitle>I had the pleasure recently to interview Jan Vermeiren, Europe&#039;s foremostÂ expert on business networking and the author ofÂ How to REALLY use LinkedIn, one of the best books on any continent forÂ getting the most from yourÂ LinkedIn account.</itunes:subtitle>
		<itunes:summary>I had the pleasure recently to interview Jan Vermeiren, Europe&#039;s foremostÂ expert on business networking and the author ofÂ How to REALLY use LinkedIn, one of the best books on any continent forÂ getting the most from yourÂ LinkedIn account.



In speaking with Jan you soon realize that he givesÂ such great advice for using LinkedIn not because he&#039;s a LinkedIn expert but because he&#039;s a networking expert. Jan&#039;s theÂ founder of Networking CoachÂ andÂ came to the attention of the global communityÂ with the publication of his best selling book on harnessing the power of networks, Let&#039;s Connect!: A Practical Guide for Highly Effective Professional Networking.
How to Turn 20 Minutes into 45
When I approached Jan for this interview I told him that it would be about 15-20 minutes in length. I was fully prepared to honor this time committment but Jan, as incredibly generous as he is, wouldn&#039;t stop giving great tips, techniques and strategies on turbocharging your LinkedIn presence. So grab a pen and plenty of paper to write down all the great LinkedIn and networking ideas Jan reveals:

	Where the real power of your LinkedIn network lies
	How to quickly grow an effective network
	What are the 3 most important principles for getting the most out of online networking
	The biggest problems with online networking
	... and much, much more

Free Light Version of How to Really Use LinkedIn
Jan has graciously made a light version of his LinkedIn book available at How-to-REALLY-Use-LinkedIn.com. His primary site, Networking-Coach.com, provides links to Jan&#039;s products and services as well as a number of great free resources on building your prowess in business and professional networking.
Free Teleseminar: Social Media Essentials for Business
Jan Vermeiren provides great information and if you want to learn even more about using Social Media and Social Networking to accelerate your business marketing, reserve your seat for a free, 55 minute tele-session that will reveal the power of not only LinkedIn but blogs, Twitter, Facebook, YouTube and other power social media platforms to give your business the edge it needs in these tough economic times! This value-packed, freeÂ social media marketing workshop will be broadcast via telephone Wednesday, May 20, 2009. Reserve your seat now!

And now, on to the interview, enjoy!</itunes:summary>
		<itunes:author>The Evolving Internet Marketer</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>45:20</itunes:duration>
	</item>
		<item>
		<title>Social Media Industry Marketing Report Now Available</title>
		<link>http://www.gemsolv.com/wordpress/2009/03/social-media-industry-marketing-report-now-available/</link>
		<comments>http://www.gemsolv.com/wordpress/2009/03/social-media-industry-marketing-report-now-available/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 13:51:23 +0000</pubDate>
		<dc:creator>Tom Gray</dc:creator>
				<category><![CDATA[Developing Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Michael Stelzner]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.gemsolv.com/wordpress/?p=944</guid>
		<description><![CDATA[Michael Stelzner surveyed 880 marketers to create his Social Media Marketing Industry Report. He started out asking what is the most important question you want answered about Social Media Marketing. The #1 Question social media marketers asked was, &#8220;What are &#8230; <a href="http://www.gemsolv.com/wordpress/2009/03/social-media-industry-marketing-report-now-available/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<img style='float: left; margin-right: 10px; border: none;' src='http://www.gravatar.com/avatar.php?gravatar_id=1bad8038e45192f75a8a4d5506b134bf&amp;default=http://use.perl.org/images/pix.gif' alt='No Gravatar' width=40 height=40/><p><strong>Michael Stelzner</strong> surveyed 880 marketers to create his<a title="Michael Stelzner's Social Media Marketing Industry Report" href="http://www.whitepapersource.com/socialmediamarketing/report/" target="_blank"> Social Media Marketing Industry Report</a>. He started out asking what is the most important question you want answered about Social Media Marketing.</p>
<p><a title="Social Media Industry Marketing Report" href="http://www.whitepapersource.com/socialmediamarketing/report/" target="_blank"><img class="alignright" style="margin-left: 5px; margin-right: 5px;" title="Social Media Marketing Industry Report by Michael Selzner" src="http://www.whitepapersource.com/images/smm-cover.gif" alt="" width="238" height="308" /></a>The <em><strong>#1 Question social media marketers asked</strong></em> was, &#8220;What are the best tactics to use?&#8221; Find out the rest of the <em>Top 10 Questions Social Media Marketers want answers to</em> along with insight as to &#8230;</p>
<ul>
<li>How much time marketers are investing in social media</li>
<li>Social media&#8217;s benefits</li>
<li>The correlation between time invested and results </li>
<li>Top tools for social media and much more.</li>
</ul>
<p>Michael&#8217;s making this invaluable <a title="social media marketing - free report" href="http://www.whitepapersource.com/socialmediamarketing/report/"><strong>report on social media marketing</strong></a> available for free (&lt;&#8211; click the link!). It&#8217;s full of great ideas for adding social media to your own marketing mix as and provides social media marketers (like myself) plenty of inspiration for what products and services we can offer our clients.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>InDenverTimes.com Launched: How to Use Twitter to Generate Buzz and Land Subscribers</title>
		<link>http://www.gemsolv.com/wordpress/2009/03/indenvertimescom-launched-how-to-use-twitter-to-generate-buzz-and-land-subscribers/</link>
		<comments>http://www.gemsolv.com/wordpress/2009/03/indenvertimescom-launched-how-to-use-twitter-to-generate-buzz-and-land-subscribers/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 14:15:16 +0000</pubDate>
		<dc:creator>Tom Gray</dc:creator>
				<category><![CDATA[Calls To Action]]></category>
		<category><![CDATA[Customer Acquisition]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[InDenverTimes]]></category>
		<category><![CDATA[IWantMyRocky]]></category>
		<category><![CDATA[Rocky Mountain News]]></category>
		<category><![CDATA[subscription drive]]></category>

		<guid isPermaLink="false">http://www.gemsolv.com/wordpress/?p=849</guid>
		<description><![CDATA[The Rocky Mountain News is dead. Long live InDenver Times. InDenver Times is a collaboration between ex-Rocky Reporting staff and several Denver area entrepreneurs who are betting that there are 50,000 loyal subscribers to the former Rocky Mountain News who &#8230; <a href="http://www.gemsolv.com/wordpress/2009/03/indenvertimescom-launched-how-to-use-twitter-to-generate-buzz-and-land-subscribers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<img style='float: left; margin-right: 10px; border: none;' src='http://www.gravatar.com/avatar.php?gravatar_id=1bad8038e45192f75a8a4d5506b134bf&amp;default=http://use.perl.org/images/pix.gif' alt='No Gravatar' width=40 height=40/><p><a title="InDenver Times replaces the Rocky Mountain News" href="http://www.indenvertimes.com" target="_blank"><img class="alignright size-full wp-image-856" style="margin-left: 3px; margin-right: 3px;" title="InDenver Times replace Rocky Mountain News" src="http://www.gemsolv.com/wordpress/wp-content/uploads/2009/03/indenvertimes-replaces-rockymountainnews.jpg" alt="InDenver Times replace Rocky Mountain News" width="309" height="291" /></a></p>
<p>The <strong>Rocky Mountain News</strong> is dead. Long live <a title="InDenver Times. Denver, CO new online newspaper" href="http://www.InDenverTimes.com" target="_blank"><strong>InDenver Times</strong></a>.</p>
<p><strong>InDenver Times</strong> is a collaboration between ex-Rocky Reporting staff and several Denver area entrepreneurs who are betting that there are 50,000 loyal subscribers to the former Rocky Mountain News who are willing to switch their allegiance to the new <span style="text-decoration: line-through;">Rocky Mountain News</span> InDenverTimes.com.</p>
<p>Most will admit that getting people to pay for something that they perceive should be free is going to be a tough &#8216;row to hoe&#8217; as my grandmother used to say. The challenge is even greater when you consider that InDenver Times is pretty much positioned as a local play with a focus on the Denver Metro area. In other words, their national or international appeal is going to be somewhat limited meaning that they&#8217;re going to really have to work the local market to secure the subscriber numbers needed.</p>
<p>Can they do this? I don&#8217;t know but as a native Coloradoan and a long-time Denver area resident, I hope so. What&#8217;s a given is that their team is going to have to fire on all cylinders to make this work including tapping heavily into online social media to build support, buzz and their subscriber base.<em> After all, who better to promote and buy in to this new digital newspaper model but those who&#8217;re already immersed in the online world.</em></p>
<h1>Using Twitter to Promote InDenver Times</h1>
<p>Full disclosure. I&#8217;m related to one of the entrepreneurs backing this venture.<strong> Brad Gray</strong>, a successful local entrepreneur with <a title="Brad Gray is a partner in McAleer Gray" href="http://mcaleergray.com/" target="_blank">McAleer Gray</a>, is not only a friend but he&#8217;s my cousin. I recently sent him a post with suggestions for using social media in general and Twitter in specific to boost their subscription drive efforts. Here&#8217;s the summary:</p>
<p><a title="indenvertimes is on twitter - now use it" href="http://www.twitter.com/indenvertimes" target="_blank"><img class="alignright size-full wp-image-859" style="margin-left: 5px; margin-right: 5px;" title="Twitter.com/indenvertimes on twitter" src="http://www.gemsolv.com/wordpress/wp-content/uploads/2009/03/indenvertimes-on-twitter.jpg" alt="Twitter.com/indenvertimes on twitter" width="326" height="174" /></a>Either they (or somebody) has staked this profile at <a title="InDenver Times. twitter.com profile" href="http://twitter.com/indenvertimes" target="_blank">Twitter.com/InDenverTimes</a>&#8230;</p>
<p>I don&#8217;t know if this is the <strong>indenvertimes </strong>twitter profile but, if it is, you should put someone in charge and begin to put it to use to support their efforts by:</p>
<ol>
<li><strong>Get to work now on creating a stream of InDenver Times generated &#8216;tweets&#8217;</strong> with ongoing updates to Twitter that alerts your followers on the subscription drive, breaking news, staff profiles and upcoming stories and opinion pieces. Use it to promote local and national stories on your efforts like <a title="Westword Covers the InDenverTimes news conference" href="http://blogs.westword.com/latestword/2009/03/highlights_from_the_in_denver.php" target="_blank">Westword&#8217;s coverage</a> and the <a title="NBC Nightly news covers newspaper closings and mentions InDenverTimes digital effort" href="http://www.msnbc.msn.com/id/3032619/#29728051" target="_blank">NBC Nightly News mention</a>.</li>
<li><strong>Create a custom background</strong> that tells the InDenver Times story and provides links to your primary properties. And, obviously, get your profile built ASAP.</li>
<li><strong>Put a staffer in charge but enlist all of the reporting and management staff</strong> in keeping the tweets flowing. Have each of the staff, if they haven&#8217;t already, set up their own Twitter profiles with backgrounds and cross follow everyone.</li>
<li><strong>Register at <a title="Use Hash Tags to track twitter mentions of Iwantmyrocky" href="http://www.hashtags.org" target="_blank">www.hashtags.org</a> and use #indenvertimes</strong> to track all the tweets (you add the tag to each of your Twitter posts) related to your efforts.</li>
<li><strong>Feed your twitter stream into your website</strong> and into your facebook profile which also needs to be setup&#8230;</li>
<li><strong><a title="Twitter Elite Can Jump Start Your Twitter Presence in a Hurry" href="http://twitter.grader.com" target="_blank"><img class="alignleft size-medium wp-image-871" style="margin: 3px;" title="Tap the Denver Twitter Elite to build your subscriber base" src="http://www.gemsolv.com/wordpress/wp-content/uploads/2009/03/denver-twitter-elite-300x173.jpg" alt="Tap the Denver Twitter Elite to build your subscriber base" width="300" height="173" /></a>Pick up locally based twitter followers quickly</strong>. Start out by farming the top of the food chain. Go to <a title="Twitter Grader helps locate the elite in Denver" href="http://twitter.grader.com/location/?Location=Denver%2C+CO%2C+United+States" target="_blank">http://grader.twitter.com/location</a>. Start with Denver then work through the region. Follow everybody on these lists and send those who follow back &#8211; which will be the majority &#8211; a Direct Message (dm) that thanks them and asks them to further spread the word.</li>
<li><strong>Use <a title="Use Twitter Search to track the Indenvertimes buzz" href="http://search.twitter.com/search?q=indenvertimes" target="_blank">Twitter Search</a> to track the buzz.</strong> Search on the terms <strong>indenvertimes</strong> and <strong>iwantmyrocky</strong> to start&#8230; You&#8217;ll see something like this&#8230; (and see #4 above for a tip on using hash tags in this effort).<br />
<a href="http://search.twitter.com"><img class="alignnone size-full wp-image-861" style="margin: 3px;" title="Use Twitter Search to keep an eye on indenvertimes buzz" src="http://www.gemsolv.com/wordpress/wp-content/uploads/2009/03/search-for-indenvertimes.jpg" alt="Use Twitter Search to keep an eye on indenvertimes buzz" width="313" height="330" /></a><br />
<a href="http://www.twitter.com/dana_willhoit" target="_blank"><img class="alignright size-full wp-image-864" style="margin-left: 3px; margin-right: 3px;" title="Twitter Users like @dana_willhoit get behind InDenver Times" src="http://www.gemsolv.com/wordpress/wp-content/uploads/2009/03/twitter-users-united-behind-indenvertimes.jpg" alt="Twitter Users like @dana_willhoit get behind InDenver Times" width="283" height="205" /></a><strong>Use <em>Retweets</em>, <em>Replies </em>(@twitter-name) and <em>Direct Messages</em> to thank all who&#8217;ve commented and keep the buzz building</strong>. By the way, when I conducted this search early this morning you&#8217;d already <strong><em>attracted over 35 pages of twitter mentions </em></strong>to your efforts on these 2 terms alone.</li>
</ol>
<p>Twitter grew 800 % last year and is currently growing at about 1400% &#8230; you need to be using this and other social media channels to give yourself a fighting chance to <em><strong>attract the interest AND the subscribers you need to keep the spirit of the Rocky alive for another 150 years!</strong></em></p>
<h2>Comment with Your Ideas and Win a Subscription</h2>
<p>Do you have one or more great ideas on helping <a title="Subscribe to inDenver Times" href="https://www.indenvertimes.com/form.php"><strong>InDenver Times meet their subscriber goal</strong></a> of 50,000? Comment on this post and we&#8217;ll select the best one to receive a one year paid subscription to the new InDenver Times &#8230; a $59.88 value. <em><strong>Note:</strong> If InDenver Times doesn&#8217;t make it then no subscription</em> but don&#8217;t worry, you aren&#8217;t alone. <strong>We all lose!</strong></p>
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