Category Archives: Marketing

Social Media Marketing – If You Aren’t You Need to Be

Posted on January 12, 2009 by Tom Gray

What is it? By my definition, Social Media Marketing is the web as conversation. Available to all, accessible to everyone. The skill set you need to participate in the Social Web? The ability to type, point & click. The technical … Continue reading →

Posted in Marketing, Social Media | Tagged | 4 Comments

Andy Wibbel’s 3 Buttons to Marketing Bliss

Posted on November 19, 2008 by Tom Gray

Andy’s writing a new book and underlying this is a framework for global domination he’s developed called Instant Global Impact Framework. I hope this doesn’t include jack-booted armies of Wibbelites occupying our major cities and controlling newkular armageddon! Like most bright ideas Andy … Continue reading →

Posted in Building Traffic, Marketing | Leave a comment

Internet Marketing Resource for Web Marketers of Every Stripe

Posted on October 23, 2008 by Tom Gray

The great folks at SEOMoz.org have put together a phenomenal toolbox for Internet & Web Marketers and Site Owners of every persuasion from neophyte to know-it-all. Danny Dover of SEOmoz has compiled a collection of nearly 100 tools and web marketing … Continue reading →

Posted in Internet, Marketing, Tutorials, Web2.0 | Tagged , , | Leave a comment

Busiest Online Shopping Day? Monday, of Course!

Posted on October 20, 2008 by Tom Gray

Online retailers might want to take a look at Atlas Solutions’ Holiday Online Shopping Report: 2006-2007 when planning your advertising and promotional spend for the upcoming holiday season. A couple of things that stand out about online holiday shopping behavior: … Continue reading →

Posted in Ecommerce, Email Marketing, Marketing, Sales | Tagged , | Leave a comment

5 Ways to Take Advantage of Social Media – per the DMA Training Source

Posted on October 15, 2008 by Tom Gray

Some very general but relevant, all the same, thoughts about leveraging social media from our friends at the Direct Marketing Association Training Source: Listening — this is a great opportunity to understand your customers, monitor what they are saying about … Continue reading →

Posted in Internet, Marketing, Social Media, Web2.0 | 1 Comment

Making Your Blog Indispensable Reading

Posted on September 3, 2008 by Tom Gray

Is your blog a bestseller or languishing in the bargain bin? Marketing Sherpa has released a chart summarizing the impact of blogs and listing the 3 absolutes that, in their analysis of thousands of corporate blogs, are essential to making … Continue reading →

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On the Lookout for Reciprocal Marketing Opportunities

Posted on July 12, 2008 by Tom Gray

At my physical therapist’s recently working on rehabbing my knee after a partial meniscectomy, I asked him if he knew the folks at the Runners Roost shoe store across the street. He said he hadn’t met them but he’d probably … Continue reading →

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The Power of Images

Posted on June 24, 2008 by Tom Gray

Don’t you find that it’s easy to recall the seminal images of your life… Giggling at the altar during your wedding ceremony The birth of your first child The Daisy Ad from the 1964 Presidential Campaign You know the Daisy … Continue reading →

Posted in Calls To Action, Developing Content, Marketing, Viral Marketing | Leave a comment

OpenTable – Very Nice Post Event Marketing Follow up

Posted on June 17, 2008 by Tom Gray

Whether you sell products or services you can steal a page from OpenTable.com‘s approach on how to follow up with your customers. OpenTable is the leader in providing online restaurant reservations. They do an excellent job on the front end … Continue reading →

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TechSmith Aces Marketing Follow up

Posted on June 6, 2008 by Tom Gray

TechSmith, the creators of 2 great tools – SnagIt & Camtasia Studios – for capturing and recording screen activity, is very smart when creating positive buzz for their products. I’d downloaded the trial version of the SnagIt screen capture tool, … Continue reading →

Posted in Calls To Action, Conversion, Marketing, Viral Marketing | Leave a comment