Category Archives: Navigation

Keep Key Information No More than 3 Clicks Away

Posted on May 16, 2007 by Tom Gray

I partnered in an IT Consultancy for years with a guy who introduced me to the 3 Click rule for effective navigation. Basically the rule says that whether on your desktop or your website, important information should never be more … Continue reading →

Posted in Internet, Navigation, Web Usability | Leave a comment

Here’s Looking at You, Kid. Eye-tracking Research and Your Website’s Layout

Posted on February 21, 2006 by Tom Gray

No, this is not the path I took to my car after this month’s Super Bowl party! What it actually represents is a fairly simplistic model of the most common eye-movement pattern of a group of browsers viewing a web … Continue reading →

Posted in Calls To Action, Effective Web Design, Navigation, Web Usability | Leave a comment