Category Archives: Sales

Busiest Online Shopping Day? Monday, of Course!

Posted on October 20, 2008 by Tom Gray

Online retailers might want to take a look at Atlas Solutions’ Holiday Online Shopping Report: 2006-2007 when planning your advertising and promotional spend for the upcoming holiday season. A couple of things that stand out about online holiday shopping behavior: … Continue reading →

Posted in Ecommerce, Email Marketing, Marketing, Sales | Tagged , | Leave a comment

Podcast at Your Peril

Posted on June 28, 2007 by Tom Gray

You know the old entertainment saying/joke? The one that describes a person has “having a great voice but a face for radio.” The implication is while their voice is show biz quality their looks leave something to be desired. Well, … Continue reading →

Posted in Calls To Action, Conversion, Ecommerce, Marketing, Oops, Sales | Leave a comment

Sell Your Info Products Through FreeIQ

Posted on June 28, 2007 by Tom Gray

If you have info products you’d like to give away or sell – anything from eBooks to online courses to video and audio – you might want to consider FreeIQ.com (full disclosure: I signed up as an affiliate so this … Continue reading →

Posted in Ecommerce, Internet, Marketing, Sales | Leave a comment

Customer Service Equals Marketing and Sales

Posted on June 14, 2007 by Tom Gray

Another long post so here’s what my key points are: Customer service should be the most effective marketing and sales tool in your tool box – guaranteed, you lose business when it’s not. In most cases, some revenue trumps no … Continue reading →

Posted in Customer Retention, Customer Service, Marketing, Oops, Sales | Leave a comment

Build Consumer Confidence & Comfort – Give Them Alternatives

Posted on March 29, 2007 by Tom Gray

Here’s a snippet of info gleaned from OMMA Magazine … Only 35% of the U.S. population as a whole feel somewhat to very comfortable using credit cards on the internet. What do you do if you’re selling goods on the … Continue reading →

Posted in Consumer Confidence, Conversion, Ecommerce, Sales | Leave a comment

Customer Acquisition vs. Customer Retention

Posted on November 29, 2006 by Tom Gray

Frederick Reichheld of Bain & Company reports that … Over a 5 year period businesses my lose as many as 1/2 of their customers over a 5 year period. Acquiring a new customer can cost 6 to 7 times more … Continue reading →

Posted in Customer Retention, Sales | 7 Comments