Category Archives: Search Engine Marketing

Interview with eBoot Camp Author, Corey Perlman – Podcast

Posted on March 16, 2009 by Tom Gray

I recently had the pleasure of interviewing Corey Perlman on the Evolving Internet Marketer Podcast. Corey is the author of the Amazon best selling book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business. This everyman’s guide to using … Continue reading →

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Google Likes Blogs; Why You Should Too!

Posted on February 4, 2009 by Tom Gray

Do you still wonder why (or if) you should be blogging? I’m going to give you 3 hardly comprehensive reasons… Customers & Prospects like blogs with good, relevant content that addresses their interests, opportunities or needs. You can engage those … Continue reading →

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Surviving the Economic Storm: Advice from Team Double-Click

Posted on January 28, 2009 by Tom Gray

Good advice on surviving tough economic times from the virtual assistant folks at Team Double-Click® … I do want to draw special attention to one thing …  We didn’t stop marketing or selling.  Let me say that again.  We DIDN’T STOP … Continue reading →

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Marketing Tactics to Use for Biggest B2C Payoff

Posted on January 27, 2009 by Tom Gray

Paid Search, SEO Email Marketing Aren’t all these tactics supposed to be dead?

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The Long Tail Snipped

Posted on January 17, 2009 by Tom Gray

Read an article on 20 Internet Marketing Trends for 2009. Trend #18 said that the Long Tail (<–click this link for a definition), as championed by Wired Magazine Editor Chris Anderson, will be even more important to small business in … Continue reading →

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Reasons to Blog from Vertical Response

Posted on December 31, 2007 by Tom Gray

Vertical Response is one of two email service providers (ESPs) that I use, the other being Constant Contact. Both provide an incredible value for the money charged. If you’re ready to take your email outreach initiatives (ezines, newsletters, customer retention, … Continue reading →

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Promoting Your Events Locally

Posted on December 31, 2007 by Tom Gray

Do you offer local training, seminars, conferences or other, “open-to-the-public” events and need a better way to get the word out? Then you might consider using FullCalendar.com to promote your next event. Their service is pretty straight forward. You sign … Continue reading →

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Local Search to Become a Focus

Posted on September 26, 2007 by Tom Gray

Well, I’m back after a bit of a hiatus devoted to vacationing on the island of Kauai in Hawaii. If you’ve never been–we hadn’t–I can’t recommend it enough and if you have been …. GO BACK! My blogging suffered as … Continue reading →

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Can You Be Found In Local Search?

Posted on August 27, 2007 by Tom Gray

It’s amazing to me the number of businesses that I patronize locally that don’t show up when I search for them locally using local.google.com or local.yahoo.com or just thai restaurant 80227. Even if they have a web site many sites … Continue reading →

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Wondering Where You Should Spend Your Paid Search Dollars? Ask Search Marketers

Posted on May 16, 2007 by Tom Gray

According to a posting at eMarketer.com… A WebTrends survey of 132 search marketers at the Emetrics Summit found that 81% ran paid search campaigns on Google. Another 64% ran campaigns on Yahoo!, 49% on MSN, 18% on Ask.com and 12% … Continue reading →

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