Category Archives: Search Engine Marketing

Where to Concentrate Limited Search Engine Optimization & Marketing Resources?

Posted on April 13, 2007 by Tom Gray

DUH! Google of course. Google’s search market share continues to soar. InformationWeek cites the following statistics… “Some 64% of U.S. searches went through Google in March, according to data released on Wednesday by Internet metrics firm Hitwise, up from 58% … Continue reading →

Posted in Internet, Marketing, Paid Search, Search Engine Marketing, Search Engine Optimization | View Comments

Who is Your Search Engine Competition? Use ‘intitle’ to Find Out

Posted on April 9, 2007 by Tom Gray

This article was inspired by Jill Whalen of High Rankings(r) Advisor. So you make the best banana cream pie in the world and you want everyone to know about it and order it from your web site. You figure a … Continue reading →

Posted in Google, Search Engine Marketing, Search Engine Optimization | View Comments

Why You Should Use Paid Search

Posted on August 19, 2006 by Tom Gray

Many of you are probably wondering if you should use paid search to complement your search engine strategy — assuming you have a search engine strategy! Let’s start by clarifying, for those of you who aren’t sure, what constitutes paid … Continue reading →

Posted in Building Traffic, Google, Paid Search, Search Engine Marketing | View Comments

Improving Your Search Engine Rankings

Posted on August 16, 2006 by Tom Gray

I assume that we all want to improve our visibility in search engines like Google, Yahoo, Ask, etc. More importantly, we want to rank high for the services and/or products we represent. Here’s one way to achieve our goal. Make … Continue reading →

Posted in Building Traffic, Developing Content, Effective Online Copy, Internet, Search Engine Marketing, Search Engine Optimization | View Comments

Great Reasons to Blog

Posted on August 9, 2006 by Tom Gray

I use a couple of different Email Broadcast Services to send out ezines and other email communications on behalf of my clients. One of these is Vertical Response out of San Francisco. They have a nice tool. Fairly easy to … Continue reading →

Posted in Blogging, Blogging Tools, Building Traffic, Internet, Marketing, Search Engine Marketing | View Comments

Google Checkout Designed to Attract Advertisers

Posted on June 30, 2006 by Tom Gray

Google Checkout, described by some as a Paypal killing service, is up and running. By registering your credit card details with Google you can easily purchase items at participating merchants (and avoid that merchant’s checkout process almost entirely) by clicking … Continue reading →

Posted in Conversion, Ecommerce, Google, Search Engine Marketing | View Comments

The Bermuda, er, Google Golden Triangle of Search

Posted on May 26, 2006 by Tom Gray

Thought it was imperative to get first page listings in Google? Think if you make the top 10 you’ve got it made? Think again oh clueless one. According to search engine user eyetracking research conducted by Eyetools, Enquiro, and Did-it, … Continue reading →

Posted in Marketing, Search Engine Marketing, Search Engine Optimization | View Comments