Category Archives: Search Engine Optimization

Preview Google Search Results Before Clicking with Instant Preview

Posted on December 13, 2010 by Tom Gray

Google, in their never ending quest to make the internet search experience more relevant, not to mention faster, is rolling out Google Instant Previews. Back Button Joins the Unemployment Ranks Google Instant Previews provides a magnifying glass to the right … Continue reading →

Posted in Google, Marketing, Search Engine Marketing | 3 Comments

The Invisible Web – An Interview with Michael Benidt and Sheryl Kay – Podcast

Posted on March 24, 2009 by Tom Gray

Find the 80% of Information on the Internet that Google Won’t! I had the pleasure to interview Michael Benidt and Sheryl Kay, owners of Golden Compass, Inc. Michael and Sheryl are information experts specializing in internet research. They speak, write, … Continue reading →

Posted in Google, Podcasting, Podcasts, Search Engine Optimization | Tagged , , , | Leave a comment

SEO is NOT Dead

Posted on March 11, 2009 by Tom Gray

Micah, who I had the pleasure to meet at Wordcamp Denver recently tweeted, “If you do SEO for a living, you will be out of business or irrelevant in 3 years.” Naturally this got a lot of response. To clarify … Continue reading →

Posted in Search Engine Optimization, Social Media, Wordpress | Tagged , , | 10 Comments

Google Likes Blogs; Why You Should Too!

Posted on February 4, 2009 by Tom Gray

Do you still wonder why (or if) you should be blogging? I’m going to give you 3 hardly comprehensive reasons… Customers & Prospects like blogs with good, relevant content that addresses their interests, opportunities or needs. You can engage those … Continue reading →

Posted in Blogging, Google, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media | Leave a comment

Marketing Tactics to Use for Biggest B2C Payoff

Posted on January 27, 2009 by Tom Gray

Paid Search, SEO Email Marketing Aren’t all these tactics supposed to be dead?

Posted in Email Marketing, Internet, Marketing, Paid Search, Search Engine Optimization | Tagged , , , | 1 Comment

Keywords are Critical Must Haves When Writing Copy

Posted on October 13, 2008 by Tom Gray

Marketing Sherpa makes a great point when they tell us to hand our copywriters a list of relevant keywords along with the other product and service information we give them prior to writing copy for our web pages. Here’s a … Continue reading →

Posted in Developing Content, Effective Online Copy, Search Engine Optimization | Tagged , , | Leave a comment

Redesign Your Website – 10 Good Reasons from SiteLab

Posted on October 12, 2008 by Tom Gray

Cleaning up my inbox and came across this list from the folks at SiteLab. I work with a lot of clients on redesigning their sites and this list rings true. I’ve condensed the content a bit but you can probably … Continue reading →

Posted in Calls To Action, Effective Web Design, Search Engine Optimization, Web Usability | Tagged | Leave a comment

Want to Know the Best Place to Place Your Google Ads on Your Web Page or Blog?

Posted on January 23, 2008 by Tom Gray

Google provides a handy ‘heat map‘ to help you determine ideal ad placement. Take heed to their caution that user needs should come first. They didn’t come to your site to read ads (I assume). They came because they thought … Continue reading →

Posted in Google, Tutorials | Tagged , , , | Leave a comment

Can You Be Found In Local Search?

Posted on August 27, 2007 by Tom Gray

It’s amazing to me the number of businesses that I patronize locally that don’t show up when I search for them locally using local.google.com or local.yahoo.com or just thai restaurant 80227. Even if they have a web site many sites … Continue reading →

Posted in Local Search, Marketing, Search Engine Marketing, Search Engine Optimization | Leave a comment

Optimizing for Your Customer Not Google

Posted on July 3, 2007 by Tom Gray

A friend of my recently blogged about using News Alerts to feed your customers content they can use and establish your expertise while you’re at it. A nice little one, two punch I’d say. The biggest diamond I found in … Continue reading →

Posted in Building Traffic, Consumer Confidence, Conversion, Developing Content, Marketing, Search Engine Optimization | Leave a comment