Category Archives: Google

Preview Google Search Results Before Clicking with Instant Preview

Posted on December 13, 2010 by Tom Gray

Google, in their never ending quest to make the internet search experience more relevant, not to mention faster, is rolling out Google Instant Previews. Back Button Joins the Unemployment Ranks Google Instant Previews provides a magnifying glass to the right … Continue reading →

Posted in Google, Marketing, Search Engine Marketing | 3 Comments

The Invisible Web – An Interview with Michael Benidt and Sheryl Kay – Podcast

Posted on March 24, 2009 by Tom Gray

Find the 80% of Information on the Internet that Google Won’t! I had the pleasure to interview Michael Benidt and Sheryl Kay, owners of Golden Compass, Inc. Michael and Sheryl are information experts specializing in internet research. They speak, write, … Continue reading →

Posted in Google, Podcasting, Podcasts, Search Engine Optimization | Tagged , , , | Leave a comment

Google Likes Blogs; Why You Should Too!

Posted on February 4, 2009 by Tom Gray

Do you still wonder why (or if) you should be blogging? I’m going to give you 3 hardly comprehensive reasons… Customers & Prospects like blogs with good, relevant content that addresses their interests, opportunities or needs. You can engage those … Continue reading →

Posted in Blogging, Google, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media | Leave a comment

Want to Know the Best Place to Place Your Google Ads on Your Web Page or Blog?

Posted on January 23, 2008 by Tom Gray

Google provides a handy ‘heat map‘ to help you determine ideal ad placement. Take heed to their caution that user needs should come first. They didn’t come to your site to read ads (I assume). They came because they thought … Continue reading →

Posted in Google, Tutorials | Tagged , , , | Leave a comment

Now Playing at Google Search Results – You

Posted on May 23, 2007 by Tom Gray

Or you could be if you have your video posted at YouTube.com or affiliated sites and somebody does a search on you or what you offer – product & service-wise. According to an article in the May 17, 2007 edition … Continue reading →

Posted in Google, Viral Marketing | Leave a comment

Be Creative in Your Marketing Efforts

Posted on May 2, 2007 by Tom Gray

It pays to be creative. I ran into my kid’s old babysitter. Nice young man just starting out. He was telling me about his new business and how he was in the process of developing a business plan. I mentioned … Continue reading →

Posted in Customer Retention, Google, Internet, Marketing, Viral Marketing | Leave a comment

Who is Your Search Engine Competition? Use ‘intitle’ to Find Out

Posted on April 9, 2007 by Tom Gray

This article was inspired by Jill Whalen of High Rankings(r) Advisor. So you make the best banana cream pie in the world and you want everyone to know about it and order it from your web site. You figure a … Continue reading →

Posted in Google, Search Engine Marketing, Search Engine Optimization | 3 Comments

Google Makes it Easy to Spell Check in WordPress

Posted on November 1, 2006 by Tom Gray

Do you wish that WordPress had spell check? Well it doesn’t, not built in anyway. You can add it by way of various plug ins or you can use the latest version of the Google Toolbar which allows you to spell check text entered … Continue reading →

Posted in Blogging Tools, Google | Leave a comment

Why You Should Use Paid Search

Posted on August 19, 2006 by Tom Gray

Many of you are probably wondering if you should use paid search to complement your search engine strategy — assuming you have a search engine strategy! Let’s start by clarifying, for those of you who aren’t sure, what constitutes paid … Continue reading →

Posted in Building Traffic, Google, Paid Search, Search Engine Marketing | Leave a comment

Google Checkout Designed to Attract Advertisers

Posted on June 30, 2006 by Tom Gray

Google Checkout, described by some as a Paypal killing service, is up and running. By registering your credit card details with Google you can easily purchase items at participating merchants (and avoid that merchant’s checkout process almost entirely) by clicking … Continue reading →

Posted in Conversion, Ecommerce, Google, Search Engine Marketing | Leave a comment