Category Archives: Search Engine Optimization

What Tactics Do Online Marketers Use to Market?

Online marketers use email marketing more than any other tactic with close to 73% favoring this medium. It’s no surprise that email newsletters (ezines) are the second most popular tactic at 61%. (What’s your most effective online marketing tactic? Vote … Continue reading

Posted in Building Traffic, Email Marketing, Ezines, Marketing, Search Engine Optimization, Viral Marketing | 1 Comment

Now Playing at Google Search Results – You

Or you could be if you have your video posted at YouTube.com or affiliated sites and somebody does a search on you or what you offer – product & service-wise. According to an article in the May 17, 2007 edition … Continue reading

Posted in Google, Viral Marketing | Leave a comment

Integrate Your Blog Into Your Website for the Most Search Engine Juice

Search engines love content yet some of the best content that you, as a blogger, are generating may not be benefiting your primary website. I’m talking to all of you bloggers who have hosted (ex. yourblog.wordpress.com; yourblog.blogspot.com) as opposed to … Continue reading

Posted in Blogging, Building Traffic, Developing Content, Search Engine Optimization | Leave a comment

Be Creative in Your Marketing Efforts

It pays to be creative. I ran into my kid’s old babysitter. Nice young man just starting out. He was telling me about his new business and how he was in the process of developing a business plan. I mentioned … Continue reading

Posted in Customer Retention, Google, Internet, Marketing, Viral Marketing | Leave a comment

Where to Concentrate Limited Search Engine Optimization & Marketing Resources?

DUH! Google of course. Google’s search market share continues to soar. InformationWeek cites the following statistics… “Some 64% of U.S. searches went through Google in March, according to data released on Wednesday by Internet metrics firm Hitwise, up from 58% … Continue reading

Posted in Internet, Marketing, Paid Search, Search Engine Marketing, Search Engine Optimization | 1 Comment

Who is Your Search Engine Competition? Use ‘intitle’ to Find Out

This article was inspired by Jill Whalen of High Rankings(r) Advisor. So you make the best banana cream pie in the world and you want everyone to know about it and order it from your web site. You figure a … Continue reading

Posted in Google, Search Engine Marketing, Search Engine Optimization | 3 Comments

Google Makes it Easy to Spell Check in WordPress

Do you wish that WordPress had spell check? Well it doesn’t, not built in anyway. You can add it by way of various plug ins or you can use the latest version of the Google Toolbar which allows you to spell check text entered … Continue reading

Posted in Blogging Tools, Google | Leave a comment

Why You Should Use Paid Search

Many of you are probably wondering if you should use paid search to complement your search engine strategy — assuming you have a search engine strategy! Let’s start by clarifying, for those of you who aren’t sure, what constitutes paid … Continue reading

Posted in Building Traffic, Google, Paid Search, Search Engine Marketing | Leave a comment

Improving Your Search Engine Rankings

I assume that we all want to improve our visibility in search engines like Google, Yahoo, Ask, etc. More importantly, we want to rank high for the services and/or products we represent. Here’s one way to achieve our goal. Make … Continue reading

Posted in Building Traffic, Developing Content, Effective Online Copy, Internet, Search Engine Marketing, Search Engine Optimization | 1 Comment

Google Checkout Designed to Attract Advertisers

Google Checkout, described by some as a Paypal killing service, is up and running. By registering your credit card details with Google you can easily purchase items at participating merchants (and avoid that merchant’s checkout process almost entirely) by clicking … Continue reading

Posted in Conversion, Ecommerce, Google, Search Engine Marketing | Leave a comment