Category Archives: Testing

What Jay Jennings Can Teach You About Email Marketing

Posted on January 2, 2008 by Tom Gray

Jay Jennings is an internet marketing guy who sells a lot of products to folks who do internet marketing. I like him because he’s an ‘alt’ kind of a guy who doesn’t quite look what you’d expect an internet (or … Continue reading →

Posted in Calls To Action, Email Marketing, Marketing, Testing | Leave a comment

Getting Your E-mail Audience to Click-through to Your Landing Page

Posted on October 18, 2007 by Tom Gray

According to research cited by the folks at MailDogManager.com “…the words “Click to continue” generated 50% more click-throughs than either “Continue to article” or “Read more.”“ Of course that may mean that only 2 people clicked on “Read more” while … Continue reading →

Posted in Calls To Action, Conversion, Email Marketing, Testing | Leave a comment

Why Test Email Subject Lines? To Increase Your Open Rates

Posted on January 21, 2007 by Tom Gray

MailDog Papers reports the following statistic: Permission marketers experiencing above-average open rates of 45% are three times more likely to test subject lines. So why test? To obtain superior results.  

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Think Email for the Best Return on Your Marketing Dollar Invested

Posted on January 19, 2007 by Tom Gray

The October 2006 Power of Direct report from the Direct Marketing Association (via EmailLabs) once again established the supremacy of permission-based email. Projected ROI per channel, 2006: Email ROI per $1US spent: $51.45 Print catalogs: $7.20 Non-email Internet marketing: $21.08 Total … Continue reading →

Posted in Conversion, Direct Mail, Email Marketing, Marketing, Testing | Leave a comment

Internet Explorer? Who Cares? … Walmart Optimizes for Firefox

Posted on November 2, 2006 by Tom Gray

Okay, so my headline is wild speculation but what else explains the appearance of Walmart’s web site in the new Internet Explorer 7 versus the new Firefox 2.0 browser? Wal*Mart as it appeared in Microsoft Internet Explorer 7 Wal*Mart – … Continue reading →

Posted in Oops, Testing | Leave a comment

Do You Sell Stuff Online; Are You Secure? Do Your Customers Know?

Posted on May 11, 2006 by Tom Gray

If you are using security (you know with SSL certificates behind https:// pages with Verisign logos, etc.) but your customers don’t know about it you may be losing sales. According to a MarketingSherpa case study (note: this article is publicly … Continue reading →

Posted in Calls To Action, Conversion, Effective Web Design, Testing | Leave a comment