Category Archives: Uncategorized

Heroes Flight 1549

Posted on January 18, 2009 by Tom Gray

Not a darned thing to do with internet marketing and everything to do with personal and professional heroism… What Really Happened on Flight 1549

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Discover Your Strengths; Contract for Your Weaknesses

Posted on January 14, 2009 by Tom Gray

My mention of Marcus Buckingham in a previous post got me thinking of his latest focus, the strengths movement. In, Now, Discover Your Strengths, Buckingham admonishes us to focus on enhancing our strengths rather than merely eliminating our weaknesses. From … Continue reading →

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Learn as You Go – The “McBlini’s” Lesson

Posted on June 16, 2008 by Tom Gray

Time magazine (June 16, 2008) has an interesting article about a fast food restaurant in Russia which, in the last 10 years, has grown to be the 4th largest fast food chain in the country and the only home-grown entry … Continue reading →

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AOL Bites the Bullet – Subscribers Go Free

Posted on August 3, 2006 by Tom Gray

Why do I feel like Dorothy in the Wizard of Oz after the wicked witch was turned into a puddle? Because AOL, long bleeding subscribers from their paid services, has turned to an advertiser supported model and is now offering … Continue reading →

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From a Blog to a Book

Posted on April 28, 2006 by Tom Gray

A couple of weeks ago I wrote a couple of posts about how, by writing a blog, you could very well end up with a book. Well here’s a link to a recent BusinessWeek article that talks about how one … Continue reading →

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The Best Dressed Web Site

Posted on April 10, 2006 by Tom Gray

Colors are key to how we perceive things. Red is associated with strength and leadership but also anger. Green connotes money, richness, nature . . . or envy. Blue is cool, calming or stable but can just as easily be … Continue reading →

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Marketing is Not Catch and Release

Posted on March 21, 2006 by Tom Gray

If you fish you’re familiar with the concept of catch and release. This is where you work hard to hook a fish and reel it in only to release it once you’ve landed it. It’s from the “it’s the journey, … Continue reading →

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I Wrote a Blog and a Book Popped Out, Part II

Posted on March 20, 2006 by Tom Gray

In thinking about my earlier post on blogging your way to a book, I realized that not only can a blog benefit you by providing a means to generate a book or other publishable content but it can, with a … Continue reading →

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Why Blog? You Just Might Get Noticed by the Big Guys

Posted on March 16, 2006 by Tom Gray

I recently heard a report that 70-80% of major media execs now look to blogs as a major source when seeking experts for breaking stories. So why blog? How about a quote in the Wall Street Journal or an interview … Continue reading →

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Don’t Make Me Think – Two Simple Rules for Online Success

Posted on March 14, 2006 by Tom Gray

I’m rereading a great book on web usability – Don’t Make Me Think by Steve Krug. If you don’t read beyond the first page of the first chapter but apply the 2 simple rules (one, a footnote) you’ll find there … Continue reading →

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