Category Archives: Uncategorized

Power to the Road Warrior

Posted on March 10, 2006 by Tom Gray

Mfuel provides the ultimate power source for road warriors tired of their 3 hour laptop battery crapping out in 2 hours right in the middle of prepping their next day’s sales presentation on their 4 hour flight; Or realizing that … Continue reading →

Posted in Technology & Gadgets, Uncategorized | View Comments

Tech Alert – CD-R backup discs at risk

Posted on March 9, 2006 by Tom Gray

The April 2006 edition of Popular Mechanics cites an expert at IBM Germany warning that burned CD-R discs have a life span of only two to five years. While unburned discs will last as long as 10 years, burning apparently … Continue reading →

Posted in Technology & Gadgets, Uncategorized | View Comments

Ask Who?!

Posted on March 9, 2006 by Tom Gray

Steve Krug, web design guru and author of Don’t Make Me Think – A Common Sense Guide to Web Usability, has a simple suggestion for resolving conflicts when your boss, partner or whoever wants to add a feature or function … Continue reading →

Posted in Effective Web Design, Uncategorized | View Comments

Is There a Magic Number of Keywords/Phrases You Should Use Per Page? . . .

Posted on March 9, 2006 by Tom Gray

… NO! according to Jill Whalen, the search engine maven behind HighRankings.com. She states that there is absolutely no perfect keyword density you should write to. Just write good copy that reads well and employs keywords and phrases as appropriate.

Posted in Search Engine Optimization, Uncategorized | View Comments

How Do Your Email Campaigns Compare?

Posted on March 8, 2006 by Tom Gray

Bronto.com, a provider of email software and list management services, recently released their first quarterly industry statistics report. This concise, 5 page report provides Deliver, Open & Clickthrough rates across several industries and in aggregate. Overall the breakdown is as … Continue reading →

Posted in Email Marketing, Email Metrics, Marketing, Uncategorized | View Comments

Don’t (Spam)Assassinate Your Email Messages

Posted on March 7, 2006 by Tom Gray

A useful resource to keep in mind when you’re unsure if your ezine or email content is too spammy and likely, therefore, to get picked off by the spam police is spamassassin.org. “SpamAssassin is a mature, widely-deployed open source project … Continue reading →

Posted in Email Marketing, Spam and Phish, Uncategorized | View Comments

Before There Were Computers

Posted on February 23, 2006 by Tom Gray

Memory was something you lost with age An application was for employment A program was a TV show A cursor used profanity A keyboard was a piano A web was a spider’s home A virus was the flu A CD … Continue reading →

Posted in Humor (?), Technology & Gadgets, Uncategorized | View Comments

If it Sounds Too Good to be True … (or) What Happens When Your SEO Company Runs Afoul of Google?

Posted on February 22, 2006 by Tom Gray

Here’s a nightmare scenario for you … You head into the office and log-on to check your web site stats to see how your traffic is holding up. You’re excited because the big bucks you’ve invested in Search Engine Optimization … Continue reading →

Posted in Developing Content, Effective Web Design, Google, Search Engine Optimization, Spam and Phish, Uncategorized | View Comments

WordPress – I’m in Love

Posted on February 20, 2006 by Tom Gray

UPDATE: Took the plunge! Installed WordPress on my server so now my blog is served through my web site. WordPress made it easy. Even though I was a little nervous about setting up databases and the like, it was a … Continue reading →

Posted in Blogging, Blogging Tools, Uncategorized | View Comments

I Thought You Said You were the (Time) Sensitive Sort!

Posted on February 20, 2006 by Tom Gray

Couple of lessons to be learned from a recent Frontier Airlines promotional email. Urgency is good for motivating action. Use it. The internet is not a perfect delivery medium. I was all set to jump all over the special promo … Continue reading →

Posted in Calls To Action, Email Marketing, Marketing, Uncategorized | View Comments