Category Archives: Uncategorized

I Thought You Said You were the (Time) Sensitive Sort!

Posted on February 20, 2006 by Tom Gray

Couple of lessons to be learned from a recent Frontier Airlines promotional email. Urgency is good for motivating action. Use it. The internet is not a perfect delivery medium. I was all set to jump all over the special promo … Continue reading →

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Phishing with the FTC

Posted on February 7, 2006 by Tom Gray

Worried your mom, girlfriend, hubby or grand dad is going to run afoul of those nefarious phishers? The friendly folks at the FTC have your back, dude. Check this out. Finally, government that works! Click the friendly phish below… Thanks … Continue reading →

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Color Me Cool – Good Color is the Fabric of Good Design

Posted on February 7, 2006 by Tom Gray

Alright, look down. What color are your socks? Brown? Okay. What color are your pants? Blue? Errrr … okay, no worries–here’s the tool for you, an easy-to-use and free on-line color matching application from the makers of Color Schemer Studio. … Continue reading →

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Good Design Just Makes Sense

Posted on February 7, 2006 by Tom Gray

Somebody commented to me the other day on how cool the Apple iPod’s navigations system is. His comment caught me by surprise because I hadn’t really thought about whether it was cool or not. It just made sense. Like all … Continue reading →

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Here’s Looking at You, Kid. Eye-tracking Research and Your Website’s Layout

Posted on February 6, 2006 by Tom Gray

No, this is not the path I took to my car after yesterday’s Super Bowl party! What it actually represents is a fairly simplistic model of the most common eye-movement pattern of a group of browsers viewing a web page. … Continue reading →

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Don’t Raise the Bridge, Lower the Water: Lowering Prices isn’t the Only Way to Boost Your Site’s Sales

Posted on February 4, 2006 by Tom Gray

eMarketer Daily reports that while price is still the main factor in driving site commerce, good site design is good for business too. The article identifies several Critical Factors that influence your shopper’s purchase decision… Prices :: 68% Shipping options … Continue reading →

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Website Content: The Winner and Still Champion

Posted on February 4, 2006 by Tom Gray

No surprise here but content rules on the web according to Joel Walsh writing on webmasterbrain.com. Last June, Joel did a survey of “Google’s top five pages for the five most searched-on keywords”. What he found was that the writing … Continue reading →

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Wiki Whaa…? or Quicky! What’s a Wiki?

Posted on February 3, 2006 by Tom Gray

The pace of change on the net continues unabated. Just when you thought it was safe to go back in the water along comes a new term to baffle you. Wiki Wiki – means quick in Hawaiian and a Wiki … Continue reading →

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Tired of Typing Emails on that Itty, Bitty PDA Keyboard? Try Using a Virtual Keyboard Instead…

Posted on February 1, 2006 by Tom Gray

Saw something cool the other day at a conference I was attending. The keynote speaker demonstrated his Virtual Laser Keyboard. While I’d seen pics of this device, I’d never actually seen one in action. Pretty slick. It uses a laser … Continue reading →

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Does Your Internet or Email Advertising Work for You? Are You Sure?

Posted on January 27, 2006 by Tom Gray

In my practice I work with several professional speakers. A great group of people and fun to work with. There is a website and weekly ezine publication from SpeakerNet News that has been successful in serving the speaking world by … Continue reading →

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