Category Archives: Viral Marketing

InDenverTimes.com Launched: How to Use Twitter to Generate Buzz and Land Subscribers

Posted on March 17, 2009 by Tom Gray

The Rocky Mountain News is dead. Long live InDenver Times. InDenver Times is a collaboration between ex-Rocky Reporting staff and several Denver area entrepreneurs who are betting that there are 50,000 loyal subscribers to the former Rocky Mountain News who … Continue reading →

Posted in Calls To Action, Customer Acquisition, Marketing, Social Media, Social Networks, Twitter, Viral Marketing | Tagged , , , , , | 11 Comments

The Power of Images

Posted on June 24, 2008 by Tom Gray

Don’t you find that it’s easy to recall the seminal images of your life… Giggling at the altar during your wedding ceremony The birth of your first child The Daisy Ad from the 1964 Presidential Campaign You know the Daisy … Continue reading →

Posted in Calls To Action, Developing Content, Marketing, Viral Marketing | Leave a comment

TechSmith Aces Marketing Follow up

Posted on June 6, 2008 by Tom Gray

TechSmith, the creators of 2 great tools – SnagIt & Camtasia Studios – for capturing and recording screen activity, is very smart when creating positive buzz for their products. I’d downloaded the trial version of the SnagIt screen capture tool, … Continue reading →

Posted in Calls To Action, Conversion, Marketing, Viral Marketing | Leave a comment

Grow Your Blog Readership the Mack Collier Way

Posted on July 11, 2007 by Tom Gray

Mack Collier posted a great primer on growing your blog readership with 8 easy steps. I’ve listed his steps below as a handy reference with my comments following each step. His article goes into additional detail so don’t forget to … Continue reading →

Posted in Blogging, Blogging Tools, Building Traffic, Viral Marketing | Leave a comment

What’s the Best Way to Increase Traffic to Your Blog?

Posted on June 18, 2007 by Tom Gray

Comment on other people’s blogs. Comment at their blog and reference their post using trackbacks on your own blog. (What’s a trackback? Well, according to Wikipedia a track back is a…) I couldn’t figure out where a recent (enormous) spike … Continue reading →

Posted in Blogging, Building Traffic, Marketing, Viral Marketing | Leave a comment

What Tactics Do Online Marketers Use to Market?

Posted on May 23, 2007 by Tom Gray

Online marketers use email marketing more than any other tactic with close to 73% favoring this medium. It’s no surprise that email newsletters (ezines) are the second most popular tactic at 61%. (What’s your most effective online marketing tactic? Vote … Continue reading →

Posted in Building Traffic, Email Marketing, Ezines, Marketing, Search Engine Optimization, Viral Marketing | 1 Comment

Now Playing at Google Search Results – You

Posted on May 23, 2007 by Tom Gray

Or you could be if you have your video posted at YouTube.com or affiliated sites and somebody does a search on you or what you offer – product & service-wise. According to an article in the May 17, 2007 edition … Continue reading →

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Frequent Travelers Might Hafta Yapta

Posted on May 22, 2007 by Tom Gray

Here’s a new service that is sure to appeal to budget and/or frequent travelers. If you’re planning a trip or multiple trips and want to get the best price go to http://www.yapta.com. Enter the trips you want to track and … Continue reading →

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Be Creative in Your Marketing Efforts

Posted on May 2, 2007 by Tom Gray

It pays to be creative. I ran into my kid’s old babysitter. Nice young man just starting out. He was telling me about his new business and how he was in the process of developing a business plan. I mentioned … Continue reading →

Posted in Customer Retention, Google, Internet, Marketing, Viral Marketing | Leave a comment

What Media Delivers the Best Results? Word of Mouth of Course…

Posted on January 24, 2007 by Tom Gray

According to an article posted by eMarketer.com, “…when it comes to the question of which medium influences consumers most, the big advertising media all took a back seat to humble word-of-mouth (WOM), which may be far less manageable than conventional … Continue reading →

Posted in Customer Retention, Viral Marketing | Leave a comment