Category Archives: Web Metrics

Podcasting – A Growing Audience

Posted on March 19, 2009 by Tom Gray

Wonder if or why you should podcast? Here’s 37 million reasons. That’s the projected audience by 2013  or more than double today’s audience of podcast listeners. Source: eMarketer Daily ——– See our most recent podcast with Corey Perlman, author of … Continue reading →

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Who’s the King of Social Networking Sites?

Posted on January 22, 2009 by Tom Gray

I recently posed the following question on LinkedIn: There are literally thousands of social media and social networking sites available to the business community. I’m wondering what you feel are the 3-5 most valuable for developing business opportunities? If you … Continue reading →

Posted in Marketing, Social Media, Web Metrics | Tagged , , , , , | 1 Comment

Online Retailers Need to Drink Their Own Kool-aid®

Posted on January 21, 2008 by Tom Gray

Mark Sanborn is a hall of fame speaker and the best selling author of The Fred Factor and You Don’t Need a Title to Be a Leader. He’s also a friend and client. He has a new web site and, … Continue reading →

Posted in Customer Service, Ecommerce, Effective Web Design, Marketing, Web Metrics | Tagged , , | Leave a comment

Do You Count Unique Visits or Visits When Assessing Your Site’s Effectiveness?

Posted on August 16, 2006 by Tom Gray

I, along with countless others, was taught early on to ignore visits and focus on unique visitors as a leading indicator of your websites reach, i.e., the number of actual visitors your site attracts. Or, as many of us think … Continue reading →

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