Category Archives: Web Usability

Call to Action Tip: The Importance of Phone Numbers

Posted on January 16, 2011 by Tom Gray

I love the fact that I can email you, link up with you on Linkedin, like you on Facebook and @reply you on Twitter. I’m thrilled that I can subscribe to your blog and download your free report on 5 … Continue reading →

Posted in Calls To Action, Conversion, Web Usability | 8 Comments

Website Brilliance: How to Use Worst Practice Web Design to Generate Controversy, Conversation, Traffic & MONEY

Posted on January 29, 2009 by Tom Gray

Too many websites are like Muzak; kind of safe, kind of boring, kind of forgettable. None of these terms apply to Ling Valentine’s LingsCars.com. It’s busy, crowded, eye-achingly garish but, in a train-wreck sort of a way you can’t help … Continue reading →

Posted in Effective Web Design, Web Usability | Tagged | Leave a comment

Redesign Your Website – 10 Good Reasons from SiteLab

Posted on October 12, 2008 by Tom Gray

Cleaning up my inbox and came across this list from the folks at SiteLab. I work with a lot of clients on redesigning their sites and this list rings true. I’ve condensed the content a bit but you can probably … Continue reading →

Posted in Calls To Action, Effective Web Design, Search Engine Optimization, Web Usability | Tagged | Leave a comment

Deepen the Connection between You and Your Customer

Posted on June 3, 2007 by Tom Gray

This is a long post so I’ll cut to the chase by offering you the marketing action points upfront that are derived from the story that follows… Think outside the box by offering variations on your products and services that … Continue reading →

Posted in Consumer Confidence, Customer Retention, Effective Web Design, Marketing, Web Usability | 2 Comments

Don’t Overlook the Obvious When Designing Your Websites (Or Boneheaded Design Mistake #424)

Posted on May 21, 2007 by Tom Gray

Just a quick rant to be filed under the heading, “Stupid Web Tricks”… So I find a WordPress theme that I kind of like but it doesn’t implement correctly and I click over to the designer’s site to see if … Continue reading →

Posted in Oops, Web Usability | 1 Comment

50% x :30 Can Spell Missed Opportunity on Your Home Page

Posted on May 21, 2007 by Tom Gray

Quoted in an article on “How to Make Your Web Site Sing” in the New York Times, Jakob Nielsen described the fickle nature of web visitors. According to studies conducted … … by Mr. Nielsen’s company, the Nielsen Norman Group, … Continue reading →

Posted in Effective Web Design, Web Usability | Leave a comment

Keep Key Information No More than 3 Clicks Away

Posted on May 16, 2007 by Tom Gray

I partnered in an IT Consultancy for years with a guy who introduced me to the 3 Click rule for effective navigation. Basically the rule says that whether on your desktop or your website, important information should never be more … Continue reading →

Posted in Internet, Navigation, Web Usability | Leave a comment

The Internet is a “…Want it Now” Medium

Posted on April 23, 2007 by Tom Gray

Gimmee, mine, wantit; the favorite words of my 2 and 3 year old children (back when I had 2 & 3 year old children). Well guess what, the web is populated with the emotional equivalent of 3 year olds. We … Continue reading →

Posted in Calls To Action, Consumer Confidence, Effective Online Copy, Effective Web Design, Email Marketing, Web Usability | Leave a comment

Use Image Alt Tags When Sending Emails

Posted on March 15, 2007 by Tom Gray

My previous post showed an example of what an email message looks like when viewed with images disabled. Here’s an ezine that I work on showing a before and after. In the first picture you’ll note that the image is … Continue reading →

Posted in Browsers, Conversion, Effective Web Design, Email Marketing, Ezines, Web Usability | 1 Comment

Improve Your Web Site ROI By Improving Your Shopper’s Checkout Experience

Posted on March 9, 2007 by Tom Gray

Two tidbits gleaned from different sources. I don’t have either at hand right now but, trust me, I’m in the ballpark on these numbers… Shopping Cart Abandonment Rates are in the 70-75% range. That means that of 100 customers who … Continue reading →

Posted in Conversion, Ecommerce, Web Usability | Leave a comment