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Index of Articles
- Blogging (35)
- Blog Directories (4)
- Blogging Tools (9)
- Wordpress (1)
- Browsers (2)
- Building Traffic (26)
- Business Development (1)
- Calls To Action (32)
- Consumer Confidence (10)
- Conversion (23)
- Customer Acquisition (3)
- Customer Retention (14)
- Customer Service (8)
- Developing Content (19)
- Direct Mail (3)
- Ecommerce (10)
- Effective Online Copy (4)
- Effective Web Design (19)
- Email Marketing (37)
- Email List Building (4)
- Email Metrics (6)
- Ezines (12)
- Humor (?) (23)
- Oops (11)
- Internet (25)
- Marketing (88)
- Navigation (2)
- News (1)
- Podcasting (8)
- Podcasts (4)
- PR (3)
- Sales (7)
- Search Engine Marketing (18)
- Local Search (3)
- Paid Search (4)
- Search Engine Optimization (27)
- Google (12)
- Social Media (15)
- LinkedIn (1)
- Social Networks (1)
- Spam and Phish (3)
- Technology & Gadgets (12)
- Testing (6)
- Tutorials (5)
- Uncategorized (70)
- Viral Marketing (9)
- Web Metrics (4)
- Web Usability (16)
- Web2.0 (4)
- Blogging (35)
Category Archives: Web Usability
Good Store Design Essential to Site Success
Did you ever walk into and out of a store based on its appearance. Merchandise was poorly organized or strewn around; the store was dirty; the staff unkempt… Now look at your web site’s store… Does it bear a closer resemblance to … Continue reading
Posted in Ecommerce, Effective Web Design, Internet, Web Usability
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Isn’t it Ironic but Misspelled is One of the One Hundred Most Misspelled Words.
Subtitle: Duz gud speling mater? Go figure but, yup, it’s true mispell misspell is one of the most frequently misspelled words along with my personal favorites: occasionally restaurant and privilege For all one hundred, check out: http://yourdictionary.com/library/misspelled.html. As a marketer, … Continue reading
Posted in Developing Content, Humor (?), Marketing, Web Usability
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Don’t Make Me Think – Two Simple Rules for Online Success
I’m rereading a great book on web usability – Don’t Make Me Think by Steve Krug. If you don’t read beyond the first page of the first chapter but apply the 2 simple rules (one, a footnote) you’ll find there … Continue reading
Writing for the Web; Internet Users Don’t Read, They Scan
I was recently reminded of a study that Jakob Nielsen published several years ago on how browsers view web pages. Nielsen, long considered to be the leading guru of web usability, found that only 16% of visitors read a page … Continue reading
Posted in Effective Web Design, Uncategorized, Web Usability
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Your Home Page is Your Storefront; Invite Visitors In
Read the excerpt from the article below and frame its approach to doorways within the context of your own web doorway. Your home page is an 8 second invitation that will either persuade a visitor that you have the answers … Continue reading
Posted in Calls To Action, Conversion, Effective Web Design, Marketing, Web Usability
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