Category Archives: Web2.0

#D@RT: No, I’m Not Cussing You Out On Twitter

Posted on May 13, 2009 by Tom Gray

One of the confusing things to many new Twitter users is this seemingly weird use of symbols and acronyms that they are suddenly exposed to in a 140 character world. While long time texters are familiar with the texting shorthand … Continue reading →

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Twitter Tabbed Top Social Media Site for Business

Posted on February 25, 2009 by Tom Gray

A social media survey of 200 social media leaders by Abrams Research reports that Twitter was selected as the top spot for business dollars by a 40% to 15% margin over Facebook. However, asked which site they’d be most likely … Continue reading →

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Social Media Networks: Still Think They’re a Fad?

Posted on February 3, 2009 by Tom Gray

The Pew Internet & American Life Project reports that use of social networking sites by adults has quadrupled from 2005 to December 2008. In 2005 only 8% of adults reported having a profile on the social network sites while today … Continue reading →

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Social Media Networking: The Formula for Success

Posted on January 27, 2009 by Tom Gray

I recently made a presentation on social media marketing where I presented the following as the formula for social media marketing success… P4 + V = Vx Where the components of the social networking equation equal: P = passion, the … Continue reading →

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Internet Marketing Resource for Web Marketers of Every Stripe

Posted on October 23, 2008 by Tom Gray

The great folks at SEOMoz.org have put together a phenomenal toolbox for Internet & Web Marketers and Site Owners of every persuasion from neophyte to know-it-all. Danny Dover of SEOmoz has compiled a collection of nearly 100 tools and web marketing … Continue reading →

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5 Ways to Take Advantage of Social Media – per the DMA Training Source

Posted on October 15, 2008 by Tom Gray

Some very general but relevant, all the same, thoughts about leveraging social media from our friends at the Direct Marketing Association Training Source: Listening — this is a great opportunity to understand your customers, monitor what they are saying about … Continue reading →

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Using LinkedIn, Twitter & Other Social Networking Sites to Create Context for Search

Posted on October 14, 2008 by Tom Gray

Caught a snippet of an interview with Chris Pirillo of Lockergnome at Viewzi.tv. When asked how he’d improve search, Chris stated that the problem with search is that it lacks context. That’s exactly the problem that I have with search, … Continue reading →

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