The Evolving Internet Marketer » Abrams Research http://www.gemsolv.com/wordpress Growing Your Business with Local Search, Social Media and Internet Marketing Sat, 16 Apr 2011 06:29:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Growing Your Business with Local Search, Social Media and Internet Marketing The Evolving Internet Marketer clean The Evolving Internet Marketer tom.gray@essentialsocialmedia.com tom.gray@essentialsocialmedia.com (The Evolving Internet Marketer) Growing Your Business with Local Search, Social Media and Internet Marketing internet marketing, small business marketing, social media marketing, email marketing The Evolving Internet Marketer » Abrams Research http://www.gemsolv.com/wordpress/wp-content/plugins/powerpress/rss_default.jpg http://www.gemsolv.com/wordpress Twitter Tabbed Top Social Media Site for Business http://www.gemsolv.com/wordpress/2009/02/twitter-named-top-social-media-site-for-business/ http://www.gemsolv.com/wordpress/2009/02/twitter-named-top-social-media-site-for-business/#comments Wed, 25 Feb 2009 13:36:09 +0000 Tom Gray http://www.gemsolv.com/wordpress/?p=679 Continue reading →]]>

A social media survey of 200 social media leaders by Abrams Research reports that Twitter was selected as the top spot for business dollars by a 40% to 15% margin over Facebook. However, asked which site they’d be most likely to pay to access and Facebook got the most votes. LinkedIn showed well in both categories.

Click the Image for the Abrams Research Survey (pdf)

Highlights of Social Media Questions:

A total of 7 questions were addressed, these I found to be the most interesting…

1. Which social media service would you be most likely to pay for?

  • Facebook 32.2%
  • Linkedin 29.7%
  • Twitter 21.8%

2. What social media service would you advise a business pay for?

  • Twitter 39.6%
  • Linkedin 21.3%
  • YouTube 18.8%
  • …

The juxtaposition in Twitter in Question 1 & 2 is a head scratcher for me. The Social Media gurus would pay for Facebook over Twitter but recommend their clients to pay for Twitter with Facebook not even in the top 3. Curious. (Comments on this?)

4. Which corporation has done the best job of using social media? …

1. Zappos (online shopping site)
2. Obama (campaign and presidency)
3. CNN
4. Comcast (“Comcast Cares”)
5. Jetblue
…

5. What’s the best way to monetize social media?

  • “Freemium” use, i.e. a free basic model followed by a fee for advanced options (i.e. storage, analytics) 45.5%
  • Targeted ads (e.g. contextual ads) 20.3%
  • Research (polling, surveys, trend-mining) 8.9%
  • …

Click the link to for the 10 Page (PDF) report of Abrams Research Social Media Survey.

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