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	<title>The Evolving Internet Marketer &#187; best time</title>
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	<description>Growing Your Business with Local Search, Social Media and Internet Marketing</description>
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	<itunes:summary>Growing Your Business with Local Search, Social Media and Internet Marketing</itunes:summary>
	<itunes:author>The Evolving Internet Marketer</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:email>tom.gray@essentialsocialmedia.com</itunes:email>
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		<title>The Best Time to Send Email</title>
		<link>http://www.gemsolv.com/wordpress/2008/01/the-best-time-to-send-email/</link>
		<comments>http://www.gemsolv.com/wordpress/2008/01/the-best-time-to-send-email/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 18:02:55 +0000</pubDate>
		<dc:creator>Tom Gray</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Metrics]]></category>
		<category><![CDATA[Ezines]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[best time]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[publish]]></category>

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		<description><![CDATA[I&#8217;ve now seen 2 email marketing authorities in the last 2 days cite 2 case studies saying that the best time to send your email marketing missives is on Tuesday. Marketing Sherpa &#38; Mail Dog Papers (published by Mail Dog &#8230; <a href="http://www.gemsolv.com/wordpress/2008/01/the-best-time-to-send-email/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<img style='float: left; margin-right: 10px; border: none;' src='http://www.gravatar.com/avatar.php?gravatar_id=1bad8038e45192f75a8a4d5506b134bf&amp;default=http://use.perl.org/images/pix.gif' alt='No Gravatar' width=40 height=40/><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><img src="http://www.gemsolv.com/wordpress/wp-content/uploads/2008/01/tuesday1.png" alt="Tuesday morning is the best time to send emails" align="left" />I&#8217;ve now seen 2 email marketing authorities in the last 2 days cite 2 case studies saying that the best time to send your email marketing missives is on Tuesday. <a href="http://www.marketingsherpa.com" target="_blank" title="Marketing Sherpa says mail 'em on Tuesday">Marketing Sherpa</a> &amp; Mail Dog Papers (published by <a href="http://www.maildogmanager.com" target="_blank" title="Publish emails on Tuesdays use a strong call to action.">Mail Dog Manager</a>) both described case studies where a <strong>Tuesday morning mailing provided the highest open rates.</strong> Mail Dog&#8217;s report also found that &#8220;<strong>Subject lines with a <em>strong call to action</em> out performed a subject line with shorter characters.&#8221;</strong> Hmmm, what an interesting concept, give your subscribers a compelling reason to open your message. Sounds good to me&#8230;</p>
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