The Evolving Internet Marketer » copywriting http://www.gemsolv.com/wordpress Growing Your Business with Local Search, Social Media and Internet Marketing Sat, 16 Apr 2011 06:29:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Growing Your Business with Local Search, Social Media and Internet Marketing The Evolving Internet Marketer clean The Evolving Internet Marketer tom.gray@essentialsocialmedia.com tom.gray@essentialsocialmedia.com (The Evolving Internet Marketer) Growing Your Business with Local Search, Social Media and Internet Marketing internet marketing, small business marketing, social media marketing, email marketing The Evolving Internet Marketer » copywriting http://www.gemsolv.com/wordpress/wp-content/plugins/powerpress/rss_default.jpg http://www.gemsolv.com/wordpress Keywords are Critical Must Haves When Writing Copy http://www.gemsolv.com/wordpress/2008/10/keywords-are-critical-must-haves-when-writing-copy/ http://www.gemsolv.com/wordpress/2008/10/keywords-are-critical-must-haves-when-writing-copy/#comments Mon, 13 Oct 2008 15:00:54 +0000 Tom Gray http://www.gemsolv.com/wordpress/?p=369 Continue reading →]]>

Marketing Sherpa makes a great point when they tell us to hand our copywriters a list of relevant keywords along with the other product and service information we give them prior to writing copy for our web pages.

Here’s a great check list of the most important places to insert our keywords:

  • Headlines
  • Subheads
  • First paragraph of body copy
  • First bullet point on a list
  • Copy immediately next to or included on an action item (click link, button, toll-free number, reply card, etc.)
  • Blog categories, topics and tags

Read Before You Write Copy or Blog, Make a Keyword List on the SherpaBlog for a comprehensive primer on using keywords to develop website copy.

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