The Evolving Internet Marketer » Email Marketing http://www.gemsolv.com/wordpress Growing Your Business with Local Search, Social Media and Internet Marketing Sat, 16 Apr 2011 06:29:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Growing Your Business with Local Search, Social Media and Internet Marketing The Evolving Internet Marketer clean The Evolving Internet Marketer tom.gray@essentialsocialmedia.com tom.gray@essentialsocialmedia.com (The Evolving Internet Marketer) Growing Your Business with Local Search, Social Media and Internet Marketing internet marketing, small business marketing, social media marketing, email marketing The Evolving Internet Marketer » Email Marketing http://www.gemsolv.com/wordpress/wp-content/plugins/powerpress/rss_default.jpg http://www.gemsolv.com/wordpress Marketing Tactics to Use for Biggest B2C Payoff http://www.gemsolv.com/wordpress/2009/01/marketing-tactics-to-use-for-biggest-b2c-payoff/ http://www.gemsolv.com/wordpress/2009/01/marketing-tactics-to-use-for-biggest-b2c-payoff/#comments Tue, 27 Jan 2009 16:37:00 +0000 Tom Gray http://www.gemsolv.com/wordpress/?p=543
High ROI B2C Marketing Tactics

High ROI B2C Marketing Tactics

  • Paid Search,
  • SEO
  • Email Marketing

Aren’t all these tactics supposed to be dead?

]]> http://www.gemsolv.com/wordpress/2009/01/marketing-tactics-to-use-for-biggest-b2c-payoff/feed/ 1 Use Transactional Emails to Create More Sales http://www.gemsolv.com/wordpress/2008/01/use-transactional-emails-to-create-more-sales/ http://www.gemsolv.com/wordpress/2008/01/use-transactional-emails-to-create-more-sales/#comments Wed, 09 Jan 2008 14:56:30 +0000 Tom Gray http://www.gemsolv.com/wordpress/?p=285 Continue reading →]]>

What’s a transactional email, you ask? Well it’s an email message that you send to a customer as a result of a transaction – an order confirmation, a shipping notice, thank you for buying/subscribing/registering etc.

maildogmanager.com reminds us to …

Mind our Ps and Qs when it comes to transactional emails… Here’s a list of the tips they offer for using your everyday, transactional messages to Marketing under the aura of good feelingsbest advantage:

  • … keep the subject line strictly transactional
  • … transactional content must stay at the top of the email and be most prominent
  • Jazz up the typical plain text email with nice formatting including HTML graphics …
  • Add a few soft sell promotions … towards the bottom, including tie-ins to your existing promotions, email newsletter and more
  • … add links to bring them back to your website or a place to contact for more information

Thanks to Mail Dog for reminding us that we should never pass up an opportunity to promote our products and services and what better place to market than under the rosy aura of a successful transaction…

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