The Evolving Internet Marketer » landing pages http://www.gemsolv.com/wordpress Growing Your Business with Local Search, Social Media and Internet Marketing Sat, 16 Apr 2011 06:29:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Growing Your Business with Local Search, Social Media and Internet Marketing The Evolving Internet Marketer clean The Evolving Internet Marketer tom.gray@essentialsocialmedia.com tom.gray@essentialsocialmedia.com (The Evolving Internet Marketer) Growing Your Business with Local Search, Social Media and Internet Marketing internet marketing, small business marketing, social media marketing, email marketing The Evolving Internet Marketer » landing pages http://www.gemsolv.com/wordpress/wp-content/plugins/powerpress/rss_default.jpg http://www.gemsolv.com/wordpress Keep Your Eye on the Prize on your Web Site’s Landing Pages http://www.gemsolv.com/wordpress/2008/01/keep-your-eye-on-the-prize-on-your-web-sites-landing-pages/ http://www.gemsolv.com/wordpress/2008/01/keep-your-eye-on-the-prize-on-your-web-sites-landing-pages/#comments Tue, 22 Jan 2008 16:46:31 +0000 Tom Gray http://www.gemsolv.com/wordpress/?p=325 Continue reading →]]>

Dr. Ralph Wilson, internet marketing guru extraordinaire, in the January 22nd edition of Web Marketing Today reminds us that the more tightly we focus our landing page on the task at hand (sell something, get a lead, sign up a subscriber) the better our conversion rate will be (Conversion rate = # of desired actions taken/# of page visitors). Dr. Wilson also cites a MarketingSherpa study that states that every link or element on your landing page that doesn’t support your conversion goals detracts from them. Good stuff on improving your landing page’s conversion rate & worth a read.

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