The Evolving Internet Marketer » Marketing Pilgrim http://www.gemsolv.com/wordpress Growing Your Business with Local Search, Social Media and Internet Marketing Sat, 16 Apr 2011 06:29:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Growing Your Business with Local Search, Social Media and Internet Marketing The Evolving Internet Marketer clean The Evolving Internet Marketer tom.gray@essentialsocialmedia.com tom.gray@essentialsocialmedia.com (The Evolving Internet Marketer) Growing Your Business with Local Search, Social Media and Internet Marketing internet marketing, small business marketing, social media marketing, email marketing The Evolving Internet Marketer » Marketing Pilgrim http://www.gemsolv.com/wordpress/wp-content/plugins/powerpress/rss_default.jpg http://www.gemsolv.com/wordpress Advertising Offline? Shift it Online to Reduce Spend, Increase ROI http://www.gemsolv.com/wordpress/2009/02/advertising-offline-shift-it-online-to-reduce-spend-increase-roi/ http://www.gemsolv.com/wordpress/2009/02/advertising-offline-shift-it-online-to-reduce-spend-increase-roi/#comments Thu, 12 Feb 2009 14:45:54 +0000 Tom Gray http://www.gemsolv.com/wordpress/?p=624 Continue reading →]]>

According to guest blogger, Regis Hadiaris, in a Marketing Pilgrim post titled, 77% of Marketers are Reducing Media Budgets, 144 marketers polled indicated that they were taking ‘next steps’ to reduce the media budgets for their ad campaigns.

Key areas for savings were reported as 1.) reducing production costs and 2.) lean on their agencies to reduce costs and fees.

Internet & Social Media Marketing will Benefit

But the good news, for internet and social media marketers, is that in compensation savvy marketers intend to …

Shift offline media spend to online…

Invest in online production

The perceived benefit? “…more results from less spend…” and an increase in ROI.

Hmmm. Online Marketing costs less and delivers more? Wow! Who’d thunk it!

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