You’re invited to attend Social Media Essentials for Business - a free teleseminar on Wednesday, May 20, 2009. 

Executive Coach and best selling author, Marsha Egan, will interview me on why, as a business owner or manager, it’s essential that you add social media to your marketing mix. We’ll discuss the major social media platforms and give examples of how you can use these to build your brand, establish your authority, create relationships and turn those relationships into partnerships, prospects, customers and profits.

View the following video for a message from me as to what you’ll learn when you tune in on May 20th! (By the way, even if you can’t attend, go ahead and register for Social Media Essentials for Business and you’ll receive the free MP3 recording of the session to listen to at your convenience…

How to Detox Your Inbox, An Interview with Marsha Egan

I had a very productive interview when I spoke with Executive Coach and leading Email Productivity expert Marsha Egan. Following Marsha’s highly actionable approach has allowed me to reduce my inbox overload by three quarters and I’m well on my way to achieving email equilibrium. In my interview (listen to it at the end of this post) with Marsha she shares several tips and ideas for taking back control and establishing the habit of email excellence.

Marsha did not start out to become an email productivity expert. She was (and still is) an executive life coach who found that one of the single largest frustrations shared by her executive clientele was an inability to manage their email inbox. These accomplished, normally productive individuals had become slaves to their inbox. They were addicted and admitted to Marsha that they were powerless over their inboxes.

Like any great coach Marsha devised a 12 Step Program aimed at helping her clients regain control of their email habits and, in the process,  regain precious time while increasing their productivity.

Marsha shares her straightforward, effective program in her book, Inbox Detox and the Habit of Email Excellence, available at Amazon.com, Barnes & Noble and her website at EganEmailSolutions.com. For even more information, visit Marsha’s informative blog at InboxDetox.com.

Enjoy the show and be sure to leave any questions, comments or your favorite email detoxification tips in the comments section of this post:

Twitter gives me 140 characters to make my point and capture an audience. Marsha Egan’s new book, Inbox Detox, provides several examples of (my description) email diaherrhea where correspondent’s go on for paragraphs and pages when a few succinct sentences would do quite nicely.

Here’s a Twitter/Inbox Detox mashup: Try writing your email messages as though they were Tweets.

The shorter the email message, the better.
Marsha Egan, Inbox Detox

By the way, Marsha also cites a statistic that claims we only read about 50% of the email messages we receive so by practicing shorter, more succinct message composition we’ll insure that more of our message gets heard. Not a bad outcome, eh?