The Evolving Internet Marketer » Online Holiday Shopping http://www.gemsolv.com/wordpress Growing Your Business with Local Search, Social Media and Internet Marketing Sat, 16 Apr 2011 06:29:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Growing Your Business with Local Search, Social Media and Internet Marketing The Evolving Internet Marketer clean The Evolving Internet Marketer tom.gray@essentialsocialmedia.com tom.gray@essentialsocialmedia.com (The Evolving Internet Marketer) Growing Your Business with Local Search, Social Media and Internet Marketing internet marketing, small business marketing, social media marketing, email marketing The Evolving Internet Marketer » Online Holiday Shopping http://www.gemsolv.com/wordpress/wp-content/plugins/powerpress/rss_default.jpg http://www.gemsolv.com/wordpress Busiest Online Shopping Day? Monday, of Course! http://www.gemsolv.com/wordpress/2008/10/busiest-online-shopping-day-monday-of-course/ http://www.gemsolv.com/wordpress/2008/10/busiest-online-shopping-day-monday-of-course/#comments Mon, 20 Oct 2008 16:00:11 +0000 Tom Gray http://www.gemsolv.com/wordpress/?p=380 Continue reading →]]>

Online retailers might want to take a look at Atlas Solutions’ Holiday Online Shopping Report: 2006-2007 when planning your advertising and promotional spend for the upcoming holiday season.

A couple of things that stand out about online holiday shopping behavior:

  • Monday’s rule as far as online shopping goes and the peak time is between noon and 4 p.m. EST (correspondig with the workweek lunch hour)
  • Tuesday’s are close behind in online shopping volume in the weeks leading up to Christmas
  • The second Monday (tagged Cyber Monday) before Christmas has established itself as the busiest online shopping day showing sales activity almost 90 % greater than average. This year’s Cyber Monday will fall on December 15th if the study’s data holds true.

Source: Atlas Solutions' Holiday Online Shopping Report: 2006-2007

Strategies for getting your share of the online shopping dollar?

  1. Plan your online advertising or email promotional campaign to coincide with the Monday & Tuesday workweek lunch hour buying rush
  2. Emphasize guaranteed shipping delivery as the clock winds down to Christmas

Click Atlas Solutions’ Holiday Online Shopping Report to access all the details…

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