Technorati is currently tracking almost 113 million blogs. They report that 18 blog updates are posted every second. With all this ‘yapping’, how do you get attention for your message? Like any other product, yours just happens to be information, you need to promote it effectively to the audience you want to reach. But more than this, what you have to say, the information you want to share, has to be of sufficient value that your audience wants to hear it, consume it, act on it … Otherwise it’s just so much “pointless, incessant barking…”

This great cartoon is from one of the most fabulous social commentaries of our time (and the time slightly before ours) … The Complete Cartoons of the New Yorker.