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	<title>The Evolving Internet Marketer &#187; web design</title>
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	<itunes:summary>Growing Your Business with Local Search, Social Media and Internet Marketing</itunes:summary>
	<itunes:author>The Evolving Internet Marketer</itunes:author>
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		<itunes:name>The Evolving Internet Marketer</itunes:name>
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		<title>Website Brilliance: How to Use Worst Practice Web Design to Generate Controversy, Conversation, Traffic &amp; MONEY</title>
		<link>http://www.gemsolv.com/wordpress/2009/01/website-brilliance-how-to-use-worst-practice-web-design-to-generate-controversy-conversation-traffic-money/</link>
		<comments>http://www.gemsolv.com/wordpress/2009/01/website-brilliance-how-to-use-worst-practice-web-design-to-generate-controversy-conversation-traffic-money/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 13:20:50 +0000</pubDate>
		<dc:creator>Tom Gray</dc:creator>
				<category><![CDATA[Effective Web Design]]></category>
		<category><![CDATA[Web Usability]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.gemsolv.com/wordpress/?p=567</guid>
		<description><![CDATA[Too many websites are like Muzak; kind of safe, kind of boring, kind of forgettable. None of these terms apply to Ling Valentine&#8217;s LingsCars.com. It&#8217;s busy, crowded, eye-achingly garish but, in a train-wreck sort of a way you can&#8217;t help &#8230; <a href="http://www.gemsolv.com/wordpress/2009/01/website-brilliance-how-to-use-worst-practice-web-design-to-generate-controversy-conversation-traffic-money/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<img style='float: left; margin-right: 10px; border: none;' src='http://www.gravatar.com/avatar.php?gravatar_id=1bad8038e45192f75a8a4d5506b134bf&amp;default=http://use.perl.org/images/pix.gif' alt='No Gravatar' width=40 height=40/><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><div id="attachment_568" class="wp-caption alignright" style="width: 416px"><a href="http://www.lingscars.com" target="_blank"><img class="size-full wp-image-568" title="Ling Valentine's LingsCars.com site. Bad or Brilliant?" src="http://www.gemsolv.com/wordpress/wp-content/uploads/2009/01/ling-car-sales.jpg" alt="&lt;b&gt;WARNING! Click the Image at Your Own Risk!&lt;/b&gt;" width="406" height="278" /></a><p class="wp-caption-text">*** WARNING! Click the Image at Your Own Risk! ***</p></div>
<p>Too many websites are like <a title="Muzak for the web" href="http://www.muzak.com" target="_blank">Muzak</a>; kind of safe, kind of boring, kind of forgettable. None of these terms apply to <em><strong>Ling Valentine&#8217;s LingsCars.com</strong></em>. It&#8217;s busy, crowded, eye-achingly garish but, in a train-wreck sort of a way you can&#8217;t help but be drawn in by its break-every-rule-in-the-web-design book approach.</p>
<p>And with a reported 500+ links on the home page alone it&#8217;s impossible not to find something to click on.</p>
<p><strong>Does it work?</strong> Apparently pretty darned well. Ling is reported to be one of the leading car dealers in all of Britain (where she&#8217;s located) and draws in over <em>70,000 unique visitors</em> a month.</p>
<p>By the way, I was introduced to Ling and her crazy site by this post at <strong>Ninja-nerd.com: <a title="Read this post about Ling's Car Sales" href="http://www.ninja-nerd.com/website-atrocity-things-you-should-never-do-to-your-web-site/" target="_blank">Website Atrocity – Things you Should NEVER do to your Web Site</a>. </strong></p>
<h3>Three Things You Should Do</h3>
<p>I recommend that you &#8230;</p>
<ol>
<li><strong>Take a trip to <a title="Vist Lings Car site and leave a comment here" href="http://www.LingsCars.com" target="_blank">http://www.LingsCars.com</a></strong>. Don&#8217;t just pop-in, say <em>ewww</em>, and bounce out. Scroll around. Click a bit. Take a real tour.</li>
<li><strong>Read the</strong> <strong><a title="Read this post about Ling's Car Sales at Ninja-nerd" href="http://www.ninja-nerd.com/website-atrocity-things-you-should-never-do-to-your-web-site/" target="_blank">Website Atrocity</a> post</strong> AND <em>read all the (65 as of this writing) comments</em>. You&#8217;ll see some real gems, most agreeing with Ninja-Nerd Daiv Russell&#8217;s view of &#8216;atrocity&#8217; but a few contrarians (me included) who wish we were bold enough &#8211; and creative enough &#8211; to be as &#8216;bad&#8217; as Ling. By the way Ling Valentine &#8211; in the digital flesh &#8211; posts a couple of must-read comments herself. Very cool.</li>
<li><strong>Weigh in with your take</strong>. Come back here to comment or leave your views at Daiv&#8217;s place but make sure you add your voice to a very interesting debate.</li>
</ol>
<p>Oh, and if you&#8217;re aware of any <em>other sites that are successful despite their flaunting of accepted web design dogma</em>, throw a shout out to them as well.</p>
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